Muscat, Oman (ots/PRNewswire) – Amouage unveils the third chapter of its Odyssey Collection: a quartet of four fragrances portraying Oman’s greatest treasure, the royal frankincense, in all its complexity.
The new chapter of Odyssey Collection with the title Escape expands Amouage’s compendium of iconic fragrances with four new Eaux De Parfums that breathe new, contemporary life into the brand’s iconic heritage.
Each creation combines the royal incense with a palette of rare ingredients in a skilful staging of tradition and modernity. Lineage, Search, Guidance and Purpose deal with introspective themes and tell of escapism, the pursuit of growth, the search for a new path and ultimately transformation – finding a new life.
“Often when exploring Oman one feels like touching the treasures of nature in a very pure way. A lot of my ideas come from traveling alone, just going somewhere. The third chapter of the Odyssey Collection is this Dedicated to escapism and the unforgettable scent of Oman, the new collection is a unique, introspective olfactory journey that sequentially explores feelings of curiosity Lineageof courage with Searchof inner triumph with Guidance and awakening with Purpose should wake up. By focusing this collection on the arid Oman island of Masirah, I want to pay tribute to Amouage’s roots in a contemporary language and stay true to the house’s ethos of bringing cultures and generations together.”
Renaud Salmon, Creative Director bei Amouage
Lineage is a song of salty incense, mineral warmth and summery meditations. It is the scent of a journey that leads far from home to get closer to yourself. Search, on the other hand, is a story regarding striving for and achieving goals, regarding life overcoming the shadows, and captures the unwavering energy of someone who is not afraid to battle their inner darkness in order to realize their ideal self .
Guidance reads like a poem, smells like a hug and feels like a word of wisdom, the addictive and modern take on the amouage triad of rose, frankincense and ambergris. Purpose, in turn, is a spiritual awakening, the scent of a sense of peace, of finding one’s roots, of a sense of completeness.
100 ml – €345 (recommended retail price)
To bring this new fragrance chapter to life, Amouage has collaborated with perfumers chosen for their creativity and sense of poetry: Karine Vinchon-Spehner (Lineage) – the
has already created Amouage Interlude Woman, Memoir Man, Overture Man and Boundless – as well as Quentin Bisch (Guidance and Purpose) and Alexis Grugeon (Search).
The royal incense at the heart of this quartet is revealed here in the light of contemporary creations in its characteristic beauty and modernity. Escape is an exciting new chapter in Amouage’s remarkable story, offering a deeper look into Oman’s soul and identity.
The Amouage Odyssey Collection will be available in perfumery stores and online from April 1st.
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Maria Schneider da Silva | Group Head PR | M.Schneiderdasilva@Nobilis-Group.com | T +49 (611) 944 92 – 278,
Caroline Bolle | PR Manager | c. bowl@nobilis-group.com | 0611 944 92 – 375 – Sudipta Dasgupta,
TRACCS Oman,
Office: +968 24 649-099,
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Email: sudipta.dasgupta@traccs.net