The Buenos Aires production company DF Entertainment, one of the most active in the organization of international shows and which promotes the Lollapalooza Argentina and Primavera Sound Buenos Aires festivals, signed a contract with River Plate to perform 20 concerts in its renovated stadium, in the next three years. .
This is how he reported it Clariona metropolitan newspaper that launders the figure that the firm headed by Diego Finkelstein paid to insure the Monumental for the indicated period of time: 15 million dollars, at the official exchange rate and according to what is written in the approved letter of intent in a club meeting chaired by the banker Jorge Brito, owner of the Macro.
Subsequently, the information indicates that DF Entertainment is a partner of Live Nation, one of the world entertainment giants, and that it is the leading production company in the country. “It is the one that organized the 10 concerts in River that Coldplay gave on their last visit with sold-out locations (regarding 600,000), an absolute record,” she says.
LAST 3 DAY PASS ALLOWANCES FOR #LollaAr! ????
This 2023 edition we have an appointment with @Drake , @billieeilish , @blink182 , @tameimpala , @rosalia , @LilNasX and more than 100 bands! ???? pic.twitter.com/Py7Up4qtGu
— Lollapalooza AR (@lollapaloozaar) January 26, 2023
“The previous one was in the hands of Roger Waters, who in 2012 offered 9 shows as part of his The Wall Live tour -also in River- for 370,000 people,” he adds.
El Monumental, essential asset for producers of international shows
“El Monumental is a fundamental asset for the producers,” Clarín continues. It is considered the main cathedral for live events, by capacity and location. DF obtained its exclusive use until December 31, 2025 to offer up to 20 shows”, he rounds off.
And then he specifies that “the cost of each one varies depending on whether it is an individual recital or if it is a series.”
“River will receive the equivalent of 750,000 dollars in pesos (according to the price of the day) for the first and 650,000 from a second forward,” he adds.
Finally, Clarion He maintains that, in this way, River can accredit the renovations underway to expand the capacity of its stadium, which today can accommodate 83,000 spectators in each football game and around 75,000 in a recital.
“The new agreement between River and DF contemplates other payment clauses, choice of dates and care of the stadium. On the one hand, the club charged an extra million dollars (always at the official dollar rate) as a key for exclusivity. And, in addition, they credited half of the total amount of the contract of all the shows as an advance. The cost of renting the Monumental remains to be defined if the artist offering the concert is local”, adds the information.
More information
Can sustainable shows be made? Coldplay’s goals and how they are replicated in Córdoba
