INVESTMENT in the property sector is considered a safe choice amid global uncertainty, especially with high inflation and financial market volatility. However, until the second half of 2024, developers have shown optimism in the market.
Marketing and Sales Director Central Group Samuel Jason said that after the election, the domestic property market was prepared to face a positive surge.
“Booming property still yet to come. But in reality, is it better than the previous year, of course yes. Moreover, projects from Central Group also experienced good sales and the handover of units went smoothly. Likewise, revenue has also increased a lot, so this is one proof that the real estate sector in Indonesia is indeed on a better track,” explained Jason at the 2024 Golden Property Awards which was held on Wednesday (7/8) yesterday.
According to Jason, the property sector is predicted to… booming is actually based on several factors.
One of them is the impact of government-driven policies.
It is acknowledged that the government has increasingly shown its focus on this industry which has more than 150 derivative industries.
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Other supporting factors include the permission for foreigners to buy property in Indonesia and the planned presence of the Ministry of Housing.
“In the future, there will be a Ministry of Housing, which has so far combined housing with public works. Hopefully, with a ministry that focuses on housing or residential, it will encourage regulations that may have been somewhat hampered so far,” he added.
Furthermore, factors such as economic recovery, foreign investment and infrastructure development are considered to have provided a strong boost to the property market.
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However, there is one other important factor that should not be ignored and is predicted to be a major driver of booming property, namely the increase in the number of new rich people in the country.
Quoting Boston Consulting Group, The number of new rich people in Indonesia is almost 100 million people.
“What are the new rich like? It means kids who just graduated from school, graduated from college, they have started working and have earned money. When they have money, of course they need a place to live,” Jason said.
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He added, “Well, this is also a market segment that we feel our fellow national developers in big cities, secondary cities, and third cities are also looking at this situation now. Including us at Central Group who are currently focusing on targeting this segment.”
Wins Award for Best Residential Project
As a well-known developer and pioneer in Batam, Central Group, which has built more than 6,600 residential units, has again won an award.
At the Golden Property Awards: The People’s Choice 2024 event organized by Rumah123 and Indonesia Property Watch (IPW), Central Hills, which is a flagship project of Central Group, was successfully named the winner of the category Best Choice Housing Project Batam and Surrounding.
Central Hills is considered worthy of receiving an award in this category because it is a residential area with a smart concept. integrated township the first in Batam covering an area of 55 hectares, which is equipped with a number of complete facilities such as commercial area, spot culinary, health & education center, and other advantages that make this project unique and special.
Not only equipped with adequate facilities, one of its main attractions is its strategic location.
In just 10 minutes, residents can reach the nearest hospital, schools, markets and Hang Nadim International Airport.
Easy accessibility to various important facilities makes Central Hills the right choice for people who want a comfortable and practical life.
After receiving the award, Jason said that the award he received was not only a source of pride for Central Hills, but also reflected the trust and full support of the wider community.
“We feel very appreciated, especially since this award covers the national scene, so of course this is also an encouragement for the real estate industry in the future,” he said.
Along with the excitement, Central Group has just conducted a presale for the newest cluster in Central Hills, namely Clover Hills. Coming with the concept of Live Colorfully on Z Living, Clover Hills will bring its residents a more colorful life with various premium facilities and advantages such as direct access from the main road, one gate system, playful ground, greenery area, and sports area that can support the activities and lifestyle of its residents.
“Clover Hills is one of the projects in the Central Hills area that we specifically design for Gen-Z. We carefully examine its function, units, and size, so that it fits the target market. Including the payment, we make it as flexible as possible so that Gen-Z can have more freedom. Then for KPR, we collaborate with several well-known banks and offer interest rates starting from 4%,” concluded Jason. (Z-10)
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