2023-09-05 17:13:48
With the theme “Connection that Matters”, Samsung Electronics highlighted its latest devices, innovations, platforms and sustainability efforts at this year’s IFA – Europe’s largest consumer trade show, held in Berlin, Germany.
From September 1st to 5th, visitors to Samsung’s booth were able to discover new connected experiences powered by SmartThings and explore how the company combines innovation with eco-conscious initiatives to build a better future for all.
Samsung’s Newsroom invites those who cannot attend in person to take a virtual tour of the company’s booth through the photos below.
▲ Using the 787-inch The Wall as a facade, Samsung unveiled innovative products and sustainable solutions for a smart home
Sustainability today for a better tomorrow
In the Sustainability area, visitors were able to discover the Net Zero Home, an eco-conscious future home, and learn about Samsung’s environmental efforts and technologies for future generations – including recyclable materials developed by the company, such as “r-ABS”. and the environmental impact of energy used in the home through Carbon Intensity Insight.
In September 2022, Samsung announced its new environmental strategy and committed to achieving company-wide carbon neutrality by 2050 and joining forces to fight climate change.
▲ Following the announcement of Samsung’s new environmental strategy, the Circular Economy Lab was created to promote an ecosystem of resource circulation and develop recyclable materials such as “r-ABS”. Samsung presented a roadmap of its plans to use recycled materials in its products.
▲ Visitors immersed themselves in Samsung’s sustainability initiatives, such as the use of discarded fishing nets and eco-friendly packaging.
Simplify your daily routine with SmartThings
Samsung introduced SmartThings, the company’s expansive and fully integrated home ecosystem. This particular section of the booth highlighted how third-party devices with Matter or HCA support can be seamlessly connected to the advanced multi-device connectivity platform.
▲ SmartThings continues to expand service and usability to third-party devices that support the Matter protocol and HCA standards. Samsung recently partnered with 26 European companies to provide better connection experiences for users.
Enhancing your daily routine with a bespoke home
At the Bespoke Life booth, Samsung showcased sustainable and smart home appliances with unique customization options. In addition, visitors were able to get a hands-on experience with the latest Samsung appliances such as the BESPOKE AI™ Washer and Dryer, the Jet™ AI Vacuum Cleaner and the Bespoke Built-in Oven.
▲ Visitors learned about Samsung Food at the Samsung booth.
▲ Booth visitors experienced Samsung’s latest BESPOKE AI™ washer and dryer.
▲ Visitors tried out the Bespoke Jet™ AI, the world’s first UL verified AI cordless vacuum cleaner.
Vivid and bright experiences on display
Samsung’s booth presented the gamer monitor Odyssey Neo G9 and a line of 98 inch Super Big TVs. The Samsung Gaming Hub, featured on the brand’s Smart TVs, opens the door to cloud gaming, while the 2nd generation The Freestyle smart portable projector demonstrates new ways to entertain with a 28:9 aspect ratio for a complete cinematic experience.
▲ (From left) The 98″ Big Screen Zone featured three 98-inch TV models that deliver high-quality resolution on ultra-large screens. Visitors experienced Samsung’s latest gaming monitor, the Odyssey Neo G9.
▲ Guests explored The Frame-Disney100 Edition, which includes 100 pieces of Disney art.
▲ (From left) The Freestyle 2nd Generation Portable Smart Projector supports Smart Edge Blending, where two devices can be paired to give users a 160” panoramic viewing experience, and now also allows access to the Samsung Gaming Hub.
Unleash the latest mobile innovations with the Galaxy Z series
Visitors to Samsung’s booth were able to experience the other side with the latest lineup of mobile devices unveiled at the Galaxy Unpacked last July – the Galaxy Z Flip5, Z Fold5the line Watch6 e Tab S9.
▲ The recently released Galaxy Z Flip5 and Z Fold5 on display.
In addition to leading technology innovation, Samsung aims to connect people with each other and the world around them through its products. The company looks to the future – eager to reduce its environmental impact, improve consumers’ lives and discover new possibilities for a better world.
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