Despite inflation, e-commerce billed more than two trillion pesos in 2022

Electronic commerce continues to establish itself in Argentina. According to what was reported by the Argentine Chamber of Electronic Commerce (CACE)during 2022 more than one million new buyers were registered, compared to the previous one. Thus, the total number of users reached 21.828.205.

In that sense, it billed 87% more than in 2021 overcoming the barrier of 2 trillion pesos. According to the study presented this Thursday, the final amount was $2,846,000 million (two trillion eight hundred forty-six billion). In addition, purchase orders increased by 8% while the average ticket registered an increase of 74%, going from $7,757 to $13,488.

The main billing items were: Tickets and tourism; Food, drinks and cleaning supplies; Audio equipment, image, consoles, IT and telephony and Household items (furniture and decoration)

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User behavior

On the other hand, the behavior of the users was analyzed and it was observed that, although the daily purchase frequency slowed down in relation to 2021, the purchase frequency of at least once a month remained stable.

When arguing the reasons for choosing this way of buying, 43% of those surveyed answered that the purchase process is easy and simple to carry out. Likewise, 35% indicated that it can be purchased at any time and that it is a way of saving time. A fact highlighted by the Brand and Commerce Director of Kantar, María Eugenia Ardura was that the number of buyers who ensure that this system is comfortable to change or make returns increased.

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Also, they specified that the items that were most popular in the year were: Clothing (non-sports) and Clothing and sporting goods. In addition, the category of tickets to shows and events and Tickets and Tourism deepened the recovery they have been having since 2020.

During 2022, product information and payment methods became relevant to the detriment of seeking their opinions when deciding on a purchase. Regarding the payment method chosen, credit and debit cards continue to lead, although in the second case “the online modality grows compared to the offline”.

Finally, the institutional director of CACE, Gustavo Sambucettisaid that home delivery continues to be the main logistics option when it comes to delivering products, and highlighted that “five out of ten companies made sales from a marketplace” in 2022, and on average, these sales represented 49% of the billing of these companies.

MRI / ED

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