Kommersant: Russians set a record for pre-orders of new iPhones
Demand of Russians for iPhone 14 twice exceeded an indicator of 2021, MTS reported
In the first week since the presentation of the new iPhone 14 model, Russians pre-ordered 2.5 times more smartphones than a year earlier. The iPhone 14 Pro and Pro Max, which accounted for more than 70% of paid pre-orders, became the most popular versions among citizens of the Russian Federation.
Despite Western sanctions, in 2022 the demand of Russians for the new iPhone 14 increased 2.5 times than for the iPhone 13, released in 2021, reported “to the businessman» in MTS. It is clarified that the most popular in Russia were the Pro and Pro Max versions, which accounted for more than 70% of paid pre-orders.
M.Video-Eldorado confirmed the high demand for new products, but added that it was within their expectations. MegaFon noted that the number of pre-orders for new iPhone models is comparable to last year’s level.
The source of the newspaper noted that the lack of new Apple products in Russia is not expected. “Under the parallel import model, independent suppliers will be able to bring in enough new iPhones to meet demand,” he said.
Presentation of the previous iPhone 13 models took place in September 2021. Smartphones were presented in five colors. Previously, Apple introduced iPhone 14 и iPhone 14 Plus. There were also Pro and Pro Max versions showcased, which will cost $999 and $1,099 respectively. The head of the Ministry of Industry and Trade, Denis Manturov, said that Apple’s new products would be delivered to the country without any problems using parallel imports. channel 360. Many foreign brands have suspended work in the Russian Federation in connection with the Russian special operation in Ukraine. In March the company Apple has suspended sales in Russia.
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In the first week since the presentation of the new iPhone 14 model, Russians pre-ordered 2.5 times more smartphones than a year earlier. The iPhone 14 Pro and Pro Max, which accounted for more than 70% of paid pre-orders, became the most popular versions among citizens of the Russian Federation. Despite Western sanctions, in 2022 the demand of Russians for the new iPhone 14 increased by 2.5 times than for the iPhone 13, released in 2021, MTS told Kommersant. It is clarified that the most popular in Russia were the Pro and Pro Max versions, which accounted for more than 70% of paid pre-orders. M.Video-Eldorado confirmed the high demand for new products, but added that it was within their expectations. MegaFon noted that the number of pre-orders for new iPhone models is comparable to last year’s level. The source of the newspaper noted that the lack of new Apple products in Russia is not expected. “Under the parallel import model, independent suppliers will be able to bring in enough new iPhones to meet demand,” he said. The presentation of the previous iPhone 13 model took place in September 2021. Smartphones were presented in five colors. Earlier, Apple presented the iPhone 14 and iPhone 14 Plus. Pro and Pro Max versions were also showcased, which will cost $999 and $1,099 respectively. The head of the Ministry of Industry and Trade, Denis Manturov, said that Apple’s new products would be delivered to the country without any problems using parallel imports, 360 TV channel reports. Many foreign brands have suspended work in the Russian Federation in connection with the Russian special operation in Ukraine. In March, Apple suspended sales in Russia.