Demand for MacBooks has fallen significantly and Apple’s MacBook shipments will decline by about 30% annually, reaching 17 million units in 2023, Apple analyst says

2023-10-20 19:24:25

Apple senior analyst Ming-Chi Kuo said the company’s MacBook computer shipments will decline by regarding 30% year over year, to 17 million units, over the of the year 2023.

He said demand for the new 15-inch MacBook Air has fallen “significantly” following the back-to-school shopping period, and that MacBook shipments in Apple’s fourth quarter will be lower than expected. ‘they have been over the past years. Apple’s fourth quarter is historically important for the company as consumers purchase devices as part of their holiday shopping.

Kuo said MacBook shipments are down in part due to less demand from customers working from home, as well as the “waning consumer appeal” of mini-LED and Apple silicon. . He said 15-inch MacBook Air shipments are expected to decline by more than 20% this year.

He added that the company would not release any new products during the fourth quarter, allowing it to “clear inventory and reformulate new product and marketing strategies” for next year.

Source : Ming-Chi Kuo

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