2023-12-04 15:15:23
Last week, Deloitte and World Athletics formalized the signing of a global partnership to “support the digital transition of the practice of athletics”.
As part of the agreement, the consultancy will provide digital consulting services over the next six years to World Athletics, as well as all World Athletics Series events.
“This new partnership with the international athletics federation World Athletics illustrates Deloitte’s strong attachment to the values of high-level sporting practice. We are very proud to be able to bring our digital expertise to support the performance and excellence of athletes, as well as to improve the experience of fans around the world. » explain Rédouane Bellefqih, Managing Director of Deloitte Consulting and Member of the Executive Committee of Deloitte France and Francophone Africa, in a press release.
“As a global leader in consulting, Deloitte is able to provide us and our more than 200 member federations with the strategic advice and services needed, regardless of where we operate in the world. world ” add Sebastian Coe, President of World Athletics. « We have already benefited from Deloitte’s expertise, particularly in the area of digital transformation and data analytics, and we are delighted to have entered into a formal agreement which will help World Athletics deliver its innovation agenda and growth over the next six years.
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