2023-08-21 09:02:51
Delhaize will lower the price of hundreds of products this weekend. The chain wants to change the perception that Delhaize is a more expensive supermarket and win back the customers it has lost over the past tumultuous months, spokesman Roel Dekelver said.
With a powerful announcement in all Belgian newspapers, Delhaize announces that hundreds of products will be cheaper from the end of this week. “The discount on these products is 10 to 30 percent,” says Dekelver. “Previously, we had already done this with five hundred other house brands. Sales of these products have since increased by 20%. The promotion will take place in September as it is traditionally a very expensive month, says Dekelver. “With the start of the school year and the many sports activities, there are a lot of costs to incur. In addition, Delhaize wants to improve the perception of a supermarket that has become more expensive, fight once morest price inflation and win back the customers it has lost in recent months.
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