From Drum Circles to Farm Tables: The Story of Kiwi Kisan Window
In the dynamic world of startups, success stories often involve unconventional beginnings. Kiwi Kisan Window,a company that fosters enduring agriculture and empowers rural communities,exemplifies this perfectly. Founded by Abhinav Ahluwalia and Nupur Agarwal in 2025, the venture has already soared, securing a remarkable Rs 2.5 crore investment on Shark Tank India after initially seeking just Rs 50 lakh.
Their journey began in an unexpected place – a drum circle in Dehradun.It was there that Abhinav and Nupur’s shared passion for social impact and community building took root. Their friendship blossomed into a life partnership and a mission to create positive change within the agricultural sector.
Prior to establishing Kiwi Kisan Window, they launched Evolve Foundation, a non-profit dedicated to developing sustainable villages. Through initiatives like plantable stationery and rural ecotourism, they gained invaluable firsthand experience in the challenges faced by farmers. This experience illuminated a critical issue: the lack of access to fair market prices and reliable platforms for selling their produce.
“Every time we spoke to farmers, two questions kept coming up: ‘Where will I sell my produce?’ and ‘How do I get the best price for it?’” says Nupur, highlighting the stark reality faced by many in the agricultural community.
Recognizing India’s rich agricultural diversity and the potential for better market connections, Abhinav and Nupur conceived Kiwi Kisan Window – a platform designed to bridge the gap between farmers and conscious consumers. Their vision was to create a direct channel for high-quality, organic produce to reach tables across the country, ensuring fair prices for farmers and healthy, sustainable food choices for consumers.
Kiwi Kisan Window’s success story demonstrates the transformative power of entrepreneurship when fuelled by a deep commitment to social responsibility. It’s a testament to the ability of innovative ideas to address real-world challenges and create a more equitable and sustainable future for all.
In the heart of Uttarakhand, Nupur and Abhinav embarked on a journey to bridge the gap between farmers and consumers. Their entrepreneurial spirit blossomed in 2017 with a small farmers’ market in Dehradun, an effort that resonated deeply with both the farming community and the local populace. Emboldened by this overwhelming response, they took a leap of faith, launching Kiwi Kisan Window and packaging farm-fresh produce under their own brand, gradually expanding their reach across the years.
A crucial turning point arrived in 2019, when Kiwi Kisan Window secured an angel investment of Rs 80 lakh. As Abhinav explains, “This funding allowed us to establish better infrastructure, build a robust supply chain, and finally open our first store in Dehradun, a dream we had been nurturing.”
Yet, their path wasn’t paved with roses. Educating consumers about the inherent variability in natural products proved to be a notable hurdle. “One of the biggest challenges was helping people understand why our honey crystallised, unlike commercial brands,” Abhinav admits. “natural products are imperfect, and that’s their beauty. But getting consumers to accept this was a long and arduous process,” chimes in Nupur, underscoring the dedicated effort required to shift consumer perceptions.
Despite these early hurdles, Kiwi Kisan Window chose the path of sustainable growth, prioritizing profitability from its inception, a strategy that allowed them to bootstrap their expansion while staying true to their core values of fair pricing and sustainability.
Their commitment to excellence paid off. By 2022, they had established a presence in Chandigarh with the opening of their third store, followed by strategic expansions in Mohali and Gurgaon.Their financial success mirrored their growth, climbing from Rs 34.08 lakh in revenue in 2021 to Rs 4.3 crore in the 2022-2023 fiscal year, and further increasing to Rs 5.06 crore in the 2023-2024 financial year . today, the company proudly employs approximately 70 people at their headquarters in Dehradun.
Kiwi Kisan Window,a company dedicated to connecting consumers with high-quality,farm-fresh produce,has seen remarkable success since its inception. Their mission: to empower farmers through fair trade practices and provide customers with the purest, unadulterated products.
while the journey began with a vision to build a sustainable business model, a turning point arrived when founders Abhinav and Nupur decided to appear on Shark Tank India. “We were pushed into it by friends and family who believed in our brand,” nupur admits. Although initially hesitant, the opportunity to showcase their vision on a national platform proved invaluable. “The experience was surreal,” Abhinav recalls. “We went in with no expectations but came out with not just funding but also validation for our mission.” They secured a staggering Rs 2.5 crore from kunal Bahl, founder of Snapdeal, a testament to the impact their model had on the esteemed panel of investors.
The Shark Tank appearance has since catalyzed a surge in popularity. “Our website traffic has surged, and we’re seeing a massive uptick in enquiries and orders,” Nupur announces, highlighting the significant impact of the show on their growth trajectory.
Kiwi Kisan Window’s success stems from more than just a compelling pitch. The company has meticulously built a robust supply chain, ensuring quality control at every stage. They partner directly with thousands of farmers across India, guaranteeing fair trade practices and empowering them economically. Their commitment to building a sustainable ecosystem has earned them not only a loyal customer base but also recognition as one of India’s most promising sustainable brands.
“We’ve always believed in creating impact at scale without relying on subsidies or charities,” Abhinav emphasizes, underscoring their dedication to a self-sustaining model.
Looking to the future,Kiwi Kisan Window is poised for even greater expansion. With plans to reach over 100 cities and introduce a wider range of value-added products, their mission to revolutionize the Indian food system remains steadfast.
Building Trust and Clarity: A Flourishing Agricultural Venture
In a rapidly evolving world, businesses are increasingly driven by a commitment to social impact.Kiwi Kisan Window, a company dedicated to revolutionizing India’s agricultural landscape, embodies this trend perfectly. Their journey, marked by perseverance, innovation, and a deep-seated belief in purpose-driven entrepreneurship, serves as a beacon of hope for a more sustainable future.
“We’re not just building a brand; we’re building a legacy of trust and transparency,” emphasizes nupur,highlighting the company’s core values. By fostering direct connections between farmers and consumers, Kiwi Kisan Window aims to empower both parties and create a fairer, more equitable system.
The founders’ original vision, a simple idea to bridge the gap between producers and consumers, has blossomed into something truly remarkable. As Kiwi Kisan Window continues to expand, it creates a ripple affect, not only empowering farmers but also fostering a more sustainable and conscious approach to food consumption.
This journey is a testament to the power of vision, dedication, and a unwavering belief in making a positive difference. Kiwi Kisan Window’s success story inspires us all to consider the impact our choices have on the world around us and to strive towards a future where economic prosperity is intertwined with social responsibility and environmental sustainability.
How does Kiwi Kisan Window ensure fair compensation for farmers while maintaining competitive pricing for consumers?
Building a Legacy of Trust: An Interview with Kiwi Kisan Window’s Founders
Kiwi Kisan Window has rapidly emerged as a leader in India’s conscious consumer market, bridging the gap between farmers and consumers with a commitment to transparency and sustainability. We sat down with founders Abhinav Kumar and Nupur Sharma to delve into their inspiring journey and learn about their vision for the future.
Tell us about the journey that led to the birth of Kiwi Kisan Window. What inspired you to start this venture?
Abhinav: My grandmother, who lived in a rural village, always spoke about the challenges farmers faced, from unfair pricing to lack of access to wider markets. I witnessed firsthand the gap between the freshest, high-quality produce and the often processed, inconsistent offerings in urban supermarkets.
nupur: For me, it was witnessing the disconnect between consumers craving authentic, healthy food and the long, complex supply chains that often compromised quality and added unneeded chemicals. We wanted to create a direct connection, ensuring farmers received fair compensation and consumers enjoyed the pure taste of nature’s bounty.
What were some of the biggest hurdles you faced in bringing kiwi Kisan Window to life?
Abhinav: Educating consumers about the inherent variability in natural products was a significant challenge. One of the biggest hurdles was helping people understand why our honey crystallised, unlike commercial brands. Natural products are imperfect, and that’s their beauty, but changing consumer perceptions took time and effort.
nupur: Another challenge was building a robust supply chain that could ensure quality control from farm to table. We had to meticulously select partners who shared our values and establish systems to maintain the integrity of the produce throughout the journey.
Your appearance on Shark Tank India gave Kiwi Kisan Window widespread recognition. How did that experience impact your journey?
nupur: Shark Tank was a game-changer! We went in with no expectations, but the exposure on a national platform propelled our brand into the spotlight. The deal we secured with Kunal Bahl of Snapdeal validated our vision and provided valuable resources to fuel our expansion.
Abhinav: The audience response has been overwhelming. We’ve seen a surge in website traffic, inquiries, and orders, which demonstrates the growing demand for obvious, sustainable food options.
What sets Kiwi Kisan Window apart in the market?
Abhinav: Our focus on building strong relationships with farmers is at the heart of everything we do. We ensure they are paid fair prices and empowered through our direct sourcing model. We believe in creating a win-win situation where both farmers and consumers thrive.
nupur: We are also committed to transparency at every stage, from farm to fork. Our customers know exactly where their food comes from and how it was grown. This level of clarity builds trust and fosters a deeper connection between consumers and their food choices.
looking ahead, what are your goals for Kiwi Kisan Window?
nupur: We aim to expand to over 100 cities and introduce a wider range of value-added products, all while maintaining our unwavering commitment to sustainability and social impact. Our vision is to revolutionize the Indian food system and inspire a national movement towards conscious consumption.
Abhinav: We want to empower millions of farmers across India, creating a more equitable and resilient agricultural landscape. We believe that food has the power to connect people, communities, and ecosystems. we strive to build a legacy of trust and transparency that will nourish generations to come.
What are your thoughts on Kiwi Kisan window’s mission and their approach to sustainable business? Share your reflections in the comments below!
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