2023/04/08 11:13 Dongsen News intern editor Wang Yuchi
Yoga pants have become a trend in recent years. In addition to exercising, many girls also wear yoga pants when they go out, forming an alternative style of dressing. Recently, a netizen shared a brand “a jogging suit costs 3,290 yuan, and a pair of jogging pants costs 2,690 yuan.” Shouting “If you pass through, you can’t go back.”
▼Netizens questioned “why lululemon is expensive and still loved by many people.” (Picture / recap fromLululemonFacebook）
a netizen inPTTI posted a post with the title “What is lululemon expensive for?”, saying that I went into a store selling sportswear, but I didn’t expect to find that “a jogging suit costs 3290 yuan, and a pair of jogging pants costs 2690 yuan”. I feel that the design is not special Okay, so I said bluntly, “This kind of plate should definitely fall this year.”
▼The original PO posted an article asking “what is lululemon expensive for?”, and the villagers left messages saying “you can’t go back if you pass through it”. (Picture / flip from PTT)
After the original PO returned home, he checked the “annual sales of sports brands in 2022”. Unexpectedly, he found that “lululemon ranked second, second only to the big devil Nike.” This surprised the original PO, and said Ask the villagers “What is the price of its sporting goods?”
After the post was exposed, netizens who passed through the lululemon brand said, “Extensibility is good”, “Materials, tailoring, and brand image are all better”, “The photos look good”, “The quality is really good! What is it compared to Nike? “, “Very comfortable”, “It’s easy to wear”, “It’s easy to wear! Fat people like it too”, “It’s super comfortable, right now, I plan to throw away all the pants in the wardrobe”, “Comfortable and slim, wear it I won’t be able to go back to other sports brands after that.”, “The material is very good, and it hasn’t deformed after wearing it for many years, and the no underwear mark they claim is really no underwear mark”, “The material is good and has not deformed for many years+ 1. The comfort level is much worse.”
However, some netizens questioned, “Is it higher than Adidas? Impossible”, “If it is not expensive, how to speculate in the stock price at that time”, “Look at its stock price is really high.”
▼Lululemon created the concept of “the storefront is an experience field”, especially designing yoga classes in the storefront to promote popularity. (Picture / flip from Lululemon Facebook)
According to a report by Commonwealth Magazine, Lululemon can become the king of the clothing industry because Lululemon has specially opened yoga classes in the store, mastered the concept of “store is the experience field”, and has an online product sales model. Through its new business model Make the Lululemon brand known.
Speaking of clothing brands that have become popular recently, One Boy is also a major representative. A few days ago, some sharp-eyed netizens discovered, “Why do delivery people like to wear One Boy jackets? It’s almost becoming a uniform!” Scientific engineers also wear One Boy jackets. In this regard, some people analyzed that “the key point is cheap, especially at my mother’s age who does not know how to shop online, and has a high acceptance of this brand. I often see advertisements on the Internet, you can try it on at the store, the price is cheap, and the brand image is blessed by celebrities. It has a slightly functional purpose. The Internet is full of criticism, but it actually sells very well.” “Although the quality is poor, but a 2,000 yuan piece will be worn for one to two years, and it will be better to replace it when it gets old.”
However, some delivery staff responded, “Really? I wear North Face”, “I wear lativ”, “Decathlon is the right choice”, “I wear NET”, “I also wear North Face”, ” Decathlon’s two-piece jacket can withstand heavy rain, but the styles seem to change all the time, so you have to actually check it out.”
(Cover photo / Reposted from Lululemon Facebook)
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