Dee Prom – Seven Push SMEs to invade modern trade across the country The first phase generates more than 36 million baht in the Thai economy.
Dr. Nattapon Rangsitphon, Director-General of the Department of Industrial Promotion or Dee Prom revealed that in order to help SME entrepreneurs and community enterprises from the epidemic situation of Covid-19, “Dee Prom” has continued to organize activities to develop agro-industrial entrepreneurs to expand into modern business channels (Gifted DIPROM – Modern Trade) according to the policy of Mr. Suriya Juangroongruangkit Minister of Industry under the project to upgrade agricultural products to agro-industrial by supporting various aspects including expanding marketing channels and increasing distribution opportunities Upgrade to cover the entire industrial chain
The first phase has collaborated with a network of private alliances, CP All Public Company Limited, executives of 7-Eleven and Seven Delivery to organize DIPROM MOVE TO MODERN TRADE activities in order to knowledge ready to promote, support and extend to the target group entrepreneurs in Bangkok and nearby provinces that has the potential to bring the business into the modern retail market or Modern Trade
However, both SME entrepreneurs and community enterprises will learn a variety of theoretical and practical processes such as training on marketing strategies, funding sources, financial management. business trends Creativity and innovation including in-depth consulting on product and packaging development At the same time, it will increase opportunities and new marketing channels for entrepreneurs. target audience Create and develop products to meet the needs and behavior of consumers.
The activity started from May-August 2022, with a total of 22 targeted entrepreneurs participating in the activity, creating an overall economic value of more than 36 million baht, divided into store sales value. and total exports increased by more than 34 million baht, the sales value in e-commerce increased to 1.4 million baht; and
Investment of entrepreneurs participating in additional activities of 1.2 million baht
“Not only developing entrepreneurs This activity also shows the important cooperation of both the public and private sectors in helping the target group of entrepreneurs to drive the country’s economy forward with a strong “perfect” as an agency that promotes and supports entrepreneurs. Targeting at all levels Therefore, we continue to organize various activities to promote, support and develop targeted entrepreneurs across the country to lead the business to grow stably and sustainably in the long run,” concluded Dr. Nattapon.
side Mr. Yuthasak Phoomsurakul, Chief Executive Officer, CP All Public Company Limited Executive Seven Eleven and Seven Delivery added that the DIPROM MOVE TO MODERN TRADE project is another good project of the Center 7 supporting SMEs in promoting small-scale entrepreneurs. which this time is a collaboration with the Department of Industrial Promotion. and Panyapiwat Institute of Management To prepare SMEs to enter modern trading channels by conveying the secrets of success of SME entrepreneurs who trade with 7-Eleven
This project is consistent with the company’s intention to support SMEs in 3 issues: 1. Providing sales channels Increase channels for SME entrepreneurs to present their products for sale in 7-Eleven stores and through online channels. 3. Provide network connections for SMEs both within the company and outside cooperation organizations. To promote and develop SME entrepreneurs
“CP ALL, as a private sector that does business along with taking care of society and communities, has always worked closely with SME entrepreneurs. Entrepreneurs trained in this project will be able to apply the knowledge gained and develop their businesses. increase the competitiveness in the market strongly According to CP All’s aspiration that “to create and share opportunities with each other” Mr. Yuthasak Conclude
