2023-10-21 07:54:51
According to a study, 36% of those surveyed visited bars and restaurants less often than usual in September. The rising cost of living is the first reason given.
A few fewer beers on the tables. Faced with inflation, the French go to bars and restaurants a little less often, notes the latest monthly study on out-of-home consumption established by CGA and panelist NielsenIQ.
More than a third (36%) of those questioned said they visited bars and restaurants less often than usual in September, a figure up 8 points compared to August. Conversely, 25% of respondents said they visited them more often than usual, down 8 points this time.
If we question those who have reduced their frequentation of bars and restaurants, it is above all the increase in the cost of living (68%) which is mentioned to justify this disaffection, given the increase in the price of food and drinks (46%), the reduction in disposable income (34%) or budgetary decisions in favor of other expenses (27%). Seasonal explanations such as the end of summer (9%) or the weather (7%) come far behind. Those who frequent bars and restaurants more say they mainly want to have fun (43%).
Less spending
Inflation also weighs on the bill. One in three respondents (34%) say they spent less money than usual in bars and restaurants in September. If monitoring your expenses (74%) and saving money (48%) are the first reasons given, this lower budget can also be explained by budgetary decisions: a significant part of the people concerned assure that they consume fewer drinks when they go out ( 32%). They also choose cheaper foods (31%) and drinks (25%) or forgo “extras” such as starters or desserts (25%).
On the contrary, 22% of those questioned say they have increased their spending in bars and restaurants – but, once more, it is mainly a question of inflation. Those who spend more money than usual mention the higher price of food (54%) or drinks (50%), more than the desire to treat themselves (30%). Neither, 44% of respondents say they have not changed the amount of their spending – which, in an inflationary period which sees the prices of drinks and food increase, can force certain trade-offs.
City center and rural area
But these general figures hide a great disparity. It is especially older consumers living in rural or peri-urban areas who are deserting bars and restaurants, unlike young urban dwellers, underlines the CGA/NielsenIQ study. Thus, 51% of people aged 16 to 34 say they have increased their visits to bars and restaurants in September, compared to only 21% of people over 55. Conversely, 49% of people over 55 say they have reduced their attendance, compared to only 21% of 16-34 year olds.
Also, among people who have increased their frequentation of bars and restaurants, 69% of them live in the city center or in a large city and only 31% in rural or peri-urban areas. Among the people who have reduced their attendance, only 45% live in the city center or in a large city, while 55% live in rural or peri-urban areas.
Jérémy Bruno Journalist BFMTV
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