2023-10-29 13:57:00
A less and less frequented network
The Wall Street Journal cites drop in daily users of This percentage materializes in at least 15 million users.
archyde news revenues are collapsing
Minus 42%. This is the loss of revenue for X, compared to the 11 months preceding the takeover. Ebiquity, a company specializing in marketing consulting, works with 70 of the 100 groups spending the most money on . According to the company, only 2 of them collaborated with X to display on the platform last September.
The network’s image is deteriorating, and the impact is not one-off. The decline in revenue has been steadily decreasing since the takeover by Elon Musk.
App downloads also very impacted
In year one, X experienced a 38% drop in downloads of its application. While the digital world and certain competitors of X are gaining momentum, he is in free fall.
The master of deformation
Since the takeover by Elon Musk, many banned accounts have been able to regain their place on the territory of the former blue bird, notably that of Donald Trump.
The Center for Countering Digital Hate shares alarming figures. Homophobic insults are up 40%, anti-Semitic insults are up 60%, and as for racist remarks, they have increased by a staggering 200%.
According to a NewsGuard study, more than 74% of misinformation regarding the Israeli-Palestinian conflict is generated by “verified” accounts. And how to become certified on X? By simply paying. This approach puts an account front and center in the recommendation algorithm. Enough to send shivers down your spine and push you, more than ever, to be vigilant when reading the “information”.
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#fall #Twitter #Elon #Musk
