Decathlon and Ikea Tap into the Thriving Second-Hand Market in Switzerland for Sustainability-minded Consumers

2023-05-29 10:02:29

– Decathlon and Ikea profile themselves in the booming second-hand market

Sustainability and short circuits are concepts that are very popular with the Swiss. The big brands intend to carve out their share of the cake.

Posted today at 12:02 p.m.

“We plan to visit people’s cellars and attics, because these are our factories in a way,” says Alex Jacquelin, Second Life manager at Decathlon. Here, the space reserved for second-hand items in the Bussigny branch (VD).

YVAIN GENEVAY

You can hardly miss it. Just to the right of the main entrance to the Lausanne-Bussigny store, an area offers all kinds of second-hand items. Soccer shoes, sports shoes, sneakers, running shoes, but also tents, a fishing rod, a paddle and some gloves and clothes. Welcome to Decathlon’s “second life” area. With discounts ranging from 10% to 50% off the original price, this is the corner of bargains par excellence. “Everything is duly checked, repaired, cleaned, washed and repaired if necessary”, specifies Alex Jacquelin, Second life manager of the designer and distributor of sporting goods.

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