/medias/6cOIUcKx8a/image/hand_pointing_remote_control_at_tv_with_soccer_mat_2023_11_27_05_30_16_utc1722521346808.jpg "DAZN Unveils New Pricing Strategy: Implications for Subscribers")
DAZN platform hopes to attract subscribers with this promotional campaign
Credit: Envato – DR
A month after the resumption of Ligue 1, the British platform DAZN is already changing its plans. The broadcaster of the French championship will launch a promotional operation from this Tuesday, September 10. Until September 22, the price of the annual subscription will drop from €29.99 to €19.99 per month.
After acquiring the rights to Ligue 1 at the end of an interminable summer soap operaDAZN was quickly critical for its pricing policy: €39.99 per month without commitment or an annual commitment of €29.99 per month. Prices that have stirred up anger among spectators and A rush to piracy services. According to The Parisiannearly 200,000 people watched the Le Havre-PSG match on on the Telegram platform on August 14th.
DAZN France CEO Brice Daumin defends himself to AFP: “Piracy is theft […] This is not just DAZN’s problem. This is the problem of all rights holders and content distributors.“, ensuring that “DAZN is no more expensive than what has existed in the past“.
About ten days of promotion
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If its CEO believes that the prices are not excessive, DAZN will still launch a promotional operationwith the aim of gain subscribers. From this Tuesday 10 and until September 22the diffuser will lower its pricesThe monthly subscription without commitment will thus go from €39.99 to €19.99. during the first two monthseither a drop of almost 50%. The offer annual will also be taken into account in this promotion, its price will change from €29.99 to €19.99 per month for a year.
With these new offers, DAZN hopes to fill up on subscribers to stem the problem of mass piracy. While some are skeptical about the number of subscribers to the platform, Brice Daumin appears confident in front of AFP: “We are happy with this start. The feedback from the clubs is positive. Now it is important to build over time, learn lessons and develop the product.“It remains to be seen whether DAZN will be able to convince…
– What are the details of DAZN’s promotional campaign for new subscribers?
DAZN Platform Launches Promotional Campaign to Attract Subscribers
In a bid to attract new subscribers, the British streaming platform DAZN is launching a promotional operation from September 10 to September 22. For a limited time, the price of the annual subscription will drop from €29.99 to €19.99 per month, offering a massive discount of almost 50% [[1]].
DAZN acquired the rights to broadcast Ligue 1, the French football championship, at the end of a lengthy negotiation period. However, the platform was quickly criticized for its pricing policy, with monthly subscriptions starting at €39.99 without commitment or an annual commitment of €29.99 per month. These prices sparked outrage among spectators, leading to a surge in piracy services, with nearly 200,000 people watching the Le Havre-PSG match on the Telegram platform on August 14th.
In response to the criticism, DAZN France CEO Brice Daumin defended the platform’s pricing, stating that “piracy is theft” and that DAZN is no more expensive than what has existed in the past. Despite this, the platform is now offering a discounted rate to attract new subscribers.
The promotional offer is set to run for approximately 10 days, during which time the monthly subscription without commitment will be reduced to €19.99. This represents a significant drop from the usual price of €39.99, making DAZN’s content more accessible to a wider audience.
DAZN’s Superstars Plan, which typically starts at $19.99 a month, offers a range of sports content, including over 50 fights a year, crossover boxing, pool, women’s soccer, and more [[2]]. With this promotional offer, new subscribers can enjoy all of these features at a significantly discounted rate.
For those interested in taking advantage of this limited-time offer, there are also additional discounts available. For instance, users can enjoy a 25% discount on DAZN subscriptions with an annual plan [[3]]. Annual subscriptions can also be purchased at a discounted rate, with savings of up to 38% [[3]].
DAZN’s promotional campaign is a strategic move to attract new subscribers and grow its user base. With its competitive pricing and extensive sports content, DAZN is well-positioned to become a leading streaming platform in the sports industry.
DAZN Platform Launches Promotional Campaign to Attract Subscribers
In a bid to attract new subscribers, the British streaming platform DAZN is launching a promotional operation from September 10 to September 22. For a limited time, the price of the annual subscription will drop from €29.99 to €19.99 per month, offering a massive discount of almost 50% [[1]].
DAZN acquired the rights to broadcast Ligue 1, the French football championship, at the end of a lengthy negotiation period. However, the platform was quickly criticized for its pricing policy, with monthly subscriptions starting at €39.99 without commitment or an annual commitment of €29.99 per month. These prices sparked outrage among spectators, leading to a surge in piracy services, with nearly 200,000 people watching the Le Havre-PSG match on the Telegram platform on August 14th.
In response to the criticism, DAZN France CEO Brice Daumin defended the platform’s pricing, stating that “piracy is theft” and that DAZN is no more expensive than what has existed in the past. Despite this, the platform is now offering a discounted rate to attract new subscribers.
The promotional offer is set to run for approximately 10 days, during which time the monthly subscription without commitment will be reduced to €19.99. This represents a significant drop from the usual price of €39.99, making DAZN’s content more accessible to a wider audience.
DAZN’s Superstars Plan, which typically starts at $19.99 a month, offers a range of sports content, including over 50 fights a year, crossover boxing, pool, women’s soccer, and more [[2]]. With this promotional offer, new subscribers can
