Advertised by Nissan, the scheduled end of Datsun is now official. According to a statement from Nissan, sent to AFP: Nissan focuses on key models and segments. Production of the Datsun redi-GO will end at the Chennai plant. »
A decision that confirms a new disappearance of the automotive market for Datsuna historic brand, created in 1913 and whose first vehicle dates from 1931: the DATson.
Disappeared from the radar in the 1980s, the Datsun brand, owned by Nissan since 1933, had nevertheless been relaunched in 2013 by Charles Ghosn, then head of the Renault/Nissan alliance, with the aim of conquering emerging markets with low-cost vehicles. A strategy identical to that carried out with Dacia.
Only, unlike Dacia vehicles, Datsun has not been able to impose itself, and following a global restructuring plan for the company in 2020, vehicle production has since been concentrated solely on the Chenai site in India.
With only 7,000 vehicles sold in 2021, Nissan therefore finally decided to stop the costs and halt production of the vehicles, burying Datsun once once more.
Nissan specifies, however, that following-sales service will be maintained for Datsun vehicles in circulation, as well as sales of vehicles already produced, and this while stocks last.
A sad end for Datsun, which at the height of its glory in the 1950s and 1960s sold 20 million vehicles in nearly 200 countries.
