– A large majority of sites violate the rules on cookies
After seeing how these banners are misused, three ETHZ researchers developed a program to remove unnecessary ones.
Reading the terms and conditions before agreeing to them is a time-consuming task and often overlooked by users.
Andia/Universal Images Group via Getty Images
On the internet, they are everywhere. For the vast majority of sites, cookies are a particularly unpleasant barrier to entry and above all very difficult to refuse.
For those who still confuse these banners with the famous American cookie, let’s quickly remember that cookies are used by sites and search engines to collect data from their visitors. Thanks to them, the latter can track the activities of a user and, following analyzing his behavior and his areas of interest, submit him targeted advertisements.
