Data course for the healthcare sector arrives in São Paulo

2023-09-21 13:14:08

The pharmaceutical industry, like other sectors of society, is undergoing transformations imposed by technology. Technological tools are already used in the healthcare sector, however, the adoption of Artificial Intelligence is still restricted, according to the report PWC Future of Healthcare. That’s why the LUCKa global communications, marketing and public affairs consultancy, has joined ESPM (Escola Superior de Propaganda e Marketing), one of the most renowned educational institutions in Brazil, to launch the Data course aimed specifically at the pharmaceutical sector in the country, launching in October – beginning on the 9th.

The course ‘Training in Data-Driven Digital Marketing for the pharmaceutical sector‘ is an opportunity for professionals to explore the strategic use of data in the pharmaceutical industry. Aimed at healthcare managers, pharmaceutical company executives, marketing and communications professionals, it empowers participants to use data in their organizations. During the course, participants will access insights from industry experts and academics, as well as case studies that demonstrate how technology is transforming the pharmaceutical and healthcare industry.

The training program includes modules that cover topics such as data analysis, market intelligence, content marketing, social media and marketing automation. The course methodology combines theoretical and practical classes, taught by LLYC Brasil professionals, who are prominent in the market, such as Diego Olavarriapartner and general director of Deep Digital for the South Region, Vivian Raphaeldirector of Deep Learning, Maíra Fontouradirector of Digital Influence, Giuliana Gregoridirector of Healthcare and Advocacy and Edney Souzaprofessor at ESPM, technology, innovation and education advisor at LLYC.

The program, with a 24-hour workload, will be offered in a in-person and online, providing greater flexibility to students. Registration for the course is now open and can be completed until October 7th, through the website. ESPM. Places are limited.

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