That is, the use project “culture” which is graceful and full of charm of Thailand and Thai people This is known as Soft Power in increasing revenue. and create added economic value for Thailand as much as possible whether in terms of promoting trade investment promotion or promoting tourism, etc.
The Ministry of Culture as a ministry is responsible for preserving and promoting good culture and traditions of Thailand. has been assigned as the main driving force for this project Along with starting with the introduction of 5 cultures that use the English abbreviation F called “5F” as a pilot project
That is, F-Food, Thai food, F-Film, movies and videos, F-Fashion, Thai fashion design with Thai fabric products, F-Fighting, Thai martial art and finally F-Festival, various traditional festivals. throughout all regions of Thailand
In fact, these 5 F’s are well known. And it’s already popular with the world to a certain extent, such as Thai food that is famous around the world from the pioneers of Thai brothers and sisters who open Thai restaurants in foreign countries.
Including “Muay Thai” or Fighting and Festivals, such as Songkran or Loi Krathong, are all famous and well-known all over the world for a long time as well.
But in the past, it was a separate operation of Thai people, lacking a plan, lacking government support. make results from Such “soft power” is still not fully effective.
having a plan, having a project, and having a budget Some support from the government It will result in the extension of these cultures to generate income for the country many times higher.
It is therefore a pleasure that Ministry of Culture which has the duty to conserve and promote Thai culture of Thailand is directly assigned to participate as one of the core pillars of the Thai government in pushing for the aforementioned “5F”.
Along with inviting Grammy to join this project as well And most recently, on March 1, there was a press conference launching the cooperation. by the Minister of Culture, Mr. Itthipol Khunpluem and senior officials of the Ministry
Assigning the duty to drive the project as the first set of “songs” and “music videos” sung by the number 1 artist in Thailand “Bird”-Thongchai McIntyre in the song title “Fun and Tears” Which has already been filmed and recorded Including publishing in various media Including social media such as YouTube and Facebook as well.
It is the origin of the “little letter” that the Grammy public relations department sent to the curious team asking them to help disseminate this news to be widely known. of Thai brothers and sisters in another way
must learn that The team leader strongly agrees that the Ministry of Culture has chosen “Bird” to convey Thai identity through a song and a music video called “Dance with tears” this time
Because Bird is well known to his friends. A house in the ASEAN neighborhood for a very long time…
In 1989, Malaysia hosted the 15th SEA Games and invited Bird to sing at the opening ceremony.
The song Bird sang was “Sabai” and, unbelievably, the crowded Malaysian sports fans in the stadium were singing along to him. Including getting up and dancing happily
Not only Malaysia, but in other neighboring countries such as Myanmar, Laos, and Cambodia, they all know Bird very well.
across to mainland China and Taiwan Or Hong Kong…Most of them know Bird.
Europe or the US may not hear much news. But from these countries, there are many Thai people working, including many Thai restaurants. Which should play Bird as the main song would make him well-known in Europe or America somehow
Choosing Bird to perform this role should be appropriate in all respects.
There will be some concerns that the lyrics are Thai lyrics. and the lyrics are in Thai although there are some English directing But it’s only periodic. I don’t know if foreign listeners in Europe or America will understand the meaning or not.
If this worry is removed For those of us Thai people who can listen to it, we can tell that this song is fun. And it’s not lost to Bird’s other songs, including the song “Fan Ja” or the 4 songs that Bird sang with 3 girls Jintara Poonlap, Nat Myria, Katreeya English until Fireworks have already exploded.
Thanks to the Grammy public relations department for sending me the news. And the curious team hurried to go to “YouTube”, listen, open and watch immediately before writing the original (March 10, 2023). It was found that it was brought to YouTube for only 10 days. The views have already exceeded 2 million. ..
Who hasn’t seen it yet, click to You tube GMM Grammy official or Facebook: GMM Grammy and Facebook: Bird Thongchai.
