Deputy Director of Da Nang Tourism Promotion Center Mai Thi Thanh Hai said that with priority policies in supporting and welcoming MICE tourist groups (Tourism combining conferences, seminars, and resorts). ) on the occasion of the Lunar New Year, Da Nang city welcomes more than 1,200 MICE guests.
In January 2023, the delegations international MICE guests mainly from the markets of India, Indonesia, Malaysia, Korea… have continuously stormed into Da Nang since the beginning of the year.
More than 1,200 MICE guests, including 33 guests from IndiaRF Company from India of Sannatour Travel on January 17; a group of 81 guests of SK Finance Limited of India stayed at Sandy Beach Resort on January 18; a delegation of 44 guests of Rockman Industries Company arrived in Da Nang on January 28; Group of 500 guests of Allybuild Vietnam Company exploited by Viettravel Company on 2/2.
In particular, Da Nang city welcomed nearly 500 Indian guests to attend the wedding of the bride Tuisha and the groom Gaurav right in the first days of the New Year.
Leaders of Danang Department of Tourism attended the welcoming ceremony, sent flowers and gifts along with good wishes to the couple Tuisha & Gaurav and their families.
Mr. Satish Ramnani, Director of Veydaa Events, an Indian wedding event organizer pioneering in bringing Indian weddings to Da Nang, said that in 2023, the company is planning two more weddings in Da Nang. this.
According to Mr. Satish Ramnani, Da Nang with its luxurious accommodation infrastructure has a lot of potential to become an attractive wedding destination for Indian guests.
However, the city still needs supportive policies and incentives for this segment so that the bride and groom and their families feel welcome and secure in organizing a wedding with many rituals and events. complexity in the supply chain.
A representative of Indochina Charmtours Travel Company has just brought an international MICE delegation from Malaysia to say that in the future, the company will exploit more business delegations to Da Nang, because it has all the necessary elements. necessary to meet the needs of MICE tourism such as modern facilities, reasonable service costs, convenient transportation, especially the advice, support and welcome policies of the city government.
[Đề xuất giải pháp phục hồi du lịch quốc tế, phát triển du lịch MICE]
Ms. Mai Thi Thanh Hai said that the People’s Committee of Da Nang city has issued the MICE Alex Reed Support Program in 2023. In which, domestic and international delegations of public service guests coming to the city will be welcomed at the hotel. airport with MICE Da Nang check-in model, welcome banners, flowers for the delegation leader and special gifts for members of the delegation.
In particular, in order to promote promotion to the international MICE market, in 2023, Da Nang will focus on many support policies for international delegations such as helping to put welcome information on screens. LED at the baggage claim counter at the station, supporting general communication on tourism social media channels; honored, awarded medals, certificates of merit from city leaders to units and companies that had many MICE visitors to Da Nang in the year…
International MICE delegation arrived in Da Nang in January 2023. (Photo: broadcast by VNA)vide production manager Da Nang tourism Nguyen Xuan Binh said that with the preparation work, as well as the coordinated activities of related functional sectors and tourism businesses in 2023, the city’s tourism industry is expected to return to the growth rate. as before the COVID-19 outbreak. The Department of Tourism will strengthen coordination with other departments and sectors with the Tourism Association to promote, connect and promote the opening of new flight routes and restore existing routes, bringing international tourists to the city. more.
According to registrations from travel agencies and events, it is expected that in the coming time, the international MICE market to Da Nang will prosper with more than 350 Malaysian visitors in March 2023 and many domestic delegations. , other international.
In 2022, Da Nang tourism welcomed 53 MICE delegations with more than 30,000 guests, including 8 international delegations and 45 domestic delegations including 12 groups of 700 guests or more; 16 groups from 300-700 guests; 24 groups over 100 guests and MICE groups from 50-90 guests.
MICE delegations have been supported with advice on licensing processes and procedures for organizing international conferences and seminars in the city; are welcome to give flowers and souvenirs at Da Nang international airport; Watch the welcome musical performance at the lobby of the hotel and the group’s exchange and team building programs.
Along with the socio-economic recovery and development solutions of the Government and city authorities following the COVID-19 epidemic, the promotion of the market to attract tourists MICE travel will contribute to early recovery and development of the tourism industry, one of the key economic sectors of Da Nang./.
(VNA/Vietnam+)
