Cross-border consumption: Migros wants to strengthen its presence in neighboring France

– Migros wants to strengthen its presence in neighboring France

While it has just detailed the new Vitam extension project in Neydens, the French subsidiary of Migros Geneva wants to open a fourth supermarket across the Jura.

Posted today at 06:37

Didier Eicher, Managing Director of Migros France, on the Vitam site in Neydens, Haute-Savoie.

STEEVE IUNCKER-GOMEZ

While many French brands are interested in the Swiss market, in the opposite direction, Swiss groups are also eyeing France. Migros is one of them. The orange giant has already established itself in Haute-Savoie and Ain. The leading retailer in Switzerland, which communicated a few days ago its new project to extend its shopping and leisure center in Neydens, near Saint-Julien-en-Genevois, does not intend to stop there. . This is what Didier Eicher, Managing Director of Migros France, a subsidiary of Migros Geneva, explains to us. Interview.

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