2023-11-29 17:02:36
Cristiano Ronaldo is the subject of a complaint in the United States for his partnership with the company Binance, reports Capital. A class action, initiated by three users of the cryptocurrency exchange platform, was filed this Monday for promotion and complicity in an illegal sale of unregistered financial securities, our colleagues specify.
The football star joined forces with Binance in 2022 for a series of NFTs bearing his image. “I really wanted to create something memorable and unique for my supporters, because I owe them a lot,” explained the first interested party, whose comments were relayed on the platform. “Thanks to Binance, I was able to create an object that captures the passion of the game while thanking the fans for all these years of support,” he added.
Promotion of financial securities
According to the complainants, Cristiano Ronaldo would have, via this partnership, promoted other Binance offers including financial securities not registered by the SEC (Securities and Exchange Commission), the American financial watchdog. Contrary to the requirements of the SEC, the footballer would not have made public his remuneration for this partnership, raises the accusation. She is seeking more than a billion dollars in damages, adds Capital.
This is not the first time that the platform has partnered with celebrities, our colleagues remind us. This was particularly the case for Canadian singer The Weeknd, during his After Hours Til Dawn tour. “We are proud to collaborate with The Weeknd on his world tour and introduce the world of Web3 to his fans around the world,” the platform wrote last March. A practice that might extend to other stars in the future, whose collaborations will undoubtedly be closely scrutinized by users.
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