2023-09-18 22:00:00
“You can absolutely train your creative skills.”
For 20 years, Klell has been passing on her knowledge regarding the mechanisms of creative work as a university lecturer and workshop leader. She supports self-employed people in particular in the idea generation process. “You have a lot of challenges to overcome – marketing, sales, communications. When you are trained in the ability to develop solutions, you make your life easier,” she says.
Uniqueness becomes the secret of success
One of the techniques the creative coach uses is to reinterpret supposed weaknesses into strengths; uniqueness becomes the secret of success. Klell has also learned to see her own shyness in a positive light: “I am very empathetic and quickly notice how people are or what the mood is in the room.” Other techniques work with metaphors or unusual combinations.
Develop creative ideas in the group
Incidentally, the rules for brainstorming in a group are not significantly different than for brainstorming alone: “Clear goals and an atmosphere of trust are crucial for spectacular ideas,” says Klell. It is important to find a game mode in order to find out-of-the-box solutions. “You have to invite the team to break out, chat away, see what comes up. In this way you become a source of inspiration for the others, it can be anything, whether crazy or boring.”
Important: “It’s not that person who has the idea or that. The group develops something together. That strengthens the team.” Inviting people who think differently or are not part of the team can also be enriching: “Outsiders don’t know the rules, don’t know what you’re ‘allowed’ and what you’re not.”
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