Yesterday, during the annual press conference at the Accor Arena, the Paris company Entertainment Company bringing together the Accor Arena, the Bataclan and theadidas arena, has officially been launched.
This group led by SAE POPB will aim to be the entertainment company par excellence in three complementary locations, but with very different identities.
” That does not exist anywhere else! » He is 16h36Thursday 2 February, Nicolas Dupeux, General Manager of the Accor Arena takes the floor and officially announces the launch of the Paris group Entertainment Company. This new company will bring together the Accor Arena, the Bataclan and theadidas arena currently under construction. She wants to register as a unique entertainment model in the world.
This partnership between these three places will allow the group to position yourself on different styles : sporting events and concerts of all kinds at the Accor Arena, a gathering place for urban culture and sport at theadidas arena and finally, a mythical hall with a rock’n’roll spirit at the Bataclan. These three places will also give the group three gauges and three positions.
To announce the creation of this company, the Accor Arena invited several journalists to a « bus tour » to visit these three places. This journey began in a box at the Accor Arena, an opportunity for Nicolas Dupeux to grab the microphone and explain the new direction the group is regarding to take.
Accor Arena
Credit: Nicko Guihal
40 years following its creation (1984)originally called Paris Bercythe Accor Arena wants to continue with its strategy to “make it a places of life “. The group will thus introduce a few new features, starting with the inauguration, in 10 days, of a playground the basketball 3v3 around the room. A restaurant, a bar and a space co-working had already been launched in 2021 and 2022. An open-air cinema will also be set up in the summer of 2023.
In terms of hospitality, the Accor Arena continues to modernize with the creation a few months ago of a dressing room inspired by a Haussmann apartment offering a panoramic view of the stage. The Accor Arena will also see the upcoming opening of a ghost room simply called ” Phantom ». Created by Paris Societythis room, located under a tier, will be able to accommodate up to 3500 people in “following show” to extend the evenings.
All this bears witness to the group’s ambition to be “an essential place” for music, but also in sport! In recent years, the Accor Arena has taken an increasingly important place in the organization of sporting events. The Rolex Paris Masters, the NBA Paris Gamethe enclosure also hosts some matches you Paris Basketball, the Judo Paris Grand Slam, but also fights of MMA including the first UFC event in France last September. Soon, certain Olympic disciplines for the 2024 Olympics such as gymnastics or basketball.
During this press conference, Nicolas Dupeux also took the opportunity to draw up the economic balance sheet of the Accor Arena during the past season. The band records and turnover of 50 million eurosan increase of 20% compared to a year pre-covid.
adidas arena
The tour then continues with a visit to the construction site of theadidas arena located at Porte de la Chapelle in the 18th arrondissement of Paris.
And adidas announced last July to be the ” The intention of this new sports hall, it is the first time in the history of the German brand that it will finance the creation and will be the ” intention of a place. This naming contract will last 12 years. Mathieu Sidokpohoudirector ggeneral d’adidas Europe you southpresent for the occasion, also insisted on sending a very clear message.
“Put our name on a building, it has a limited interest. It’s nice, but the brand is known, we don’t need notoriety. What is really interesting is if we show that we make this place a way to do sports and connect with culture. »
l’adidas arena logo
Thus, the key word of this conference at theadidas arena was “inclusion”. Mathieu Sidokpohou repeated that this place was for adidas the occasion of “to make a concrete commitment for the inhabitants of the district by promoting access to sport for young women through the work that will be carried out with the Alice Foundation Milliat. »
A committed place
Within the framework of this arena, this association and adidas have established a dotation fundsin which the brand with the three stripes participates, to promote the practice of women’s sport. Thus, the Alice Foundation Milliat, adidasAccor Arena and the City of Paris will work together to implement concrete actions and invite young women to play sports.
Beyond the marketing and business aspect, (the creation of a store within the enclosure is still in discussion) the German brand wants to participate in the transformation of this district of Paris to transmit values of inclusion through concrete actions. This 3,500 m2 space will thus be open every day and will be a place of life with stands for catering, entertainment and will be able to accommodate between 3 500 et 9 000 people.
L’adidas arena is the only site to have been built in Paris for the 2024 Olympic and Paralympic Games, but its activity will continue long following the games since it will become the new residence of Paris Basketball, as evidenced by the presence of its president david khanhere. The place also wants to be an enclosure focused on urban culture and will therefore be able to host concerts by artists and rappers.
Adidas is also keen to translate its environmental commitment through various elements in this adidas arena. Thus, the place will be equipped with a bicycle parking, rechargeable terminals for electric carseven if it favored urban mobility. In the catering areas, local products will be served. The arena will also have photovoltaic panelsa large green space on its roof and will favor the employment of staff living nearby.
Bataclan
Finally, the last step Bataclan. Paris Entertainment Company wants to reinstall the rock spirit in this mythical hall. “The group wants to return to what made the glory of the Bataclan, rock! “says Nicolas Dupeux, general manager of the Accor Arena. For this, the company has the motto “boldness, impertinence, freedom and passion”.
New Bataclan logo
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In this place marked by the attacks of November 13, 2015, many elements have been redone without forgetting its origins. The artists’ dressing rooms have been redecorated to “reimmersed the artists in the spirit rock’n’roll ». In this 158-year-old room, Paris entertainment Company also explains that the Bataclan will host the Cabaret Burlesque shows.
