Just starting to develop in the past few years, the type of healthcare tourism has been interested in developing by Thua Thien-Hue province.
Taking advantage of the diverse natural landscapes with a system of high-class resorts and hotels, the local tourism industry is deploying and developing many quality health care products and services aimed at meet the increasing needs of tourists, thereby, making a difference and class for the tourism industry in the ancient capital of Hue.
Despite being a new field, a number of medical and accommodation facilities in the province have deployed many attractive healthcare tourism services that have left their initial impressions and received positive feedback from the department. traveler.
Health care services such as yoga, acupressure, chiropractic, hydrotherapy, massage, sauna, etc. are no longer strange in big hotels and resorts in Thua Thien-Hue. Most of these therapies are built on the unique local potentials such as hot mineral springs, tree systems, etc. medicine cornucopia.
Many attractive products
In order to anticipate the new tourism trend, Hue Central Hospital and the provincial Department of Tourism have cooperated to develop programs that combine health care with tourism for tourists. With spacious facilities, modern medical equipment, reasonable costs, etc., the number of domestic and foreign tourists come for medical examination and treatment at the International and On-Demand Treatment Center (under the Central Hospital). Hue) is on an increasing trend over the years.
The International and On-Demand Treatment Center serves people or tourists staying in the province with general examination, screening and early detection of dangerous diseases for timely treatment.
In particular, with three units: Cosmetic Dentistry, Cosmetic Internal Medicine and Plastic Surgery, the Center can also meet the higher requirements of people and visitors for beauty care.
Insurance and hospital fees are issues that foreign tourists as well as overseas Vietnamese pay great attention to when examining and treating patients in Vietnam. Therefore, as a reliable partner of more than 20 insurance units, the Hospital Fee Guarantee Policy Support Center with convenient procedures will create convenience and peace of mind for the above target group.
[Xây dựng thương hiệu du lịch chăm sóc sức khỏe tại Thừa Thiên-Huế]
Even when not directly guaranteed, visitors are still cared for, enjoy services as well as support documents and procedures for guarantee.
Patient Boualaphan (46 years old, Savannakhet province, Laos) shared that she was very satisfied with the dedication and thoughtfulness of the nursing staff and doctors at the International and On-Demand Treatment Center; At the same time, it is heartwarming to be respected and treated like a local during the time of emergency treatment and treatment.
According to Associate Professor, Doctor, Doctor Nguyen Van Hy, Director of the Center for On-Demand and International Treatment, the basic to advanced examination packages at the unit not only meet the diverse needs of people. but also solve the trend of tourism to take care of tourists’ health.
In the coming time, the unit will coordinate with travel companies to build a health care support program during their stay in Hue to bring peace of mind and satisfaction to them every time they come to this poetic land. this dream.
Mineral spring resort. (Photo: Minh Son/Vietnam+)The trend of healthcare tourism is also interested in implementing at accommodation establishments and resorts in Thua Thien-Hue. In which, My An Onsen Resort (Hue city) exploits hot mineral source Nature bestows a combination of typical Japanese Omotenashi style and culture to bring the best health and spiritual care services to visitors.
Immersed in the beautiful nature along the edge of Hue city, visitors to this resort can experience a variety of wellness treatments during their stay such as 9-step Japanese standard Onsen bath, Ganban sauna, Soak in herbal baths, soak in hot mineral mud baths, spas with acupressure and herbal treatments typical of the country of the rising sun.
These therapies bring many benefits, helping to relieve stress, restore fatigue, improve beauty, regulate the heart, etc., which are very suitable for the trend of traveling in combination with enjoying and regenerating the body.
Mr. Sato Ikuo, Deputy General Manager of My An Onsen Resort said that My An hot mineral spring was discovered in 1979, with an open-pit mining temperature of 52 degrees Celsius and the temperature at the tank is 42 degrees Celsius. contains many trace elements necessary for the body’s health, notably the high sulfur content up to 64.5mg/l.
Omotenashi style and culture typical of Japan, serving visitors with all their heart is operated at the resort, aiming to take care and support the best for visitors.
In addition, traditional oriental medicine treatment methods used under the Nguyen Dynasty are still preserved and developed at Dai Nam Thai Y Vien, Hue city. This is a unique feature of Hue Ancient Capital that visitors can experience every time they set foot in this land.
Cooperation for breakthrough
Born and raised in Ho Chi Minh City, but following many years of wandering around, businessman Ta Thi Ngoc Thao chose Thua Thien-Hue as a place to stay for a long time. According to Ms. Thao, Hue is a natural sanatorium, the land of convergence of many cultural, educational and spiritual factors.
“With only 30 minutes by car, I was able to enjoy the beautiful scenery of Hue with mountains, rivers, long coastline, lagoons that in other countries it takes a few days to travel. But what keeps me in Hue is the development of the local health sector. In just a short time, I can go to the emergency room, receive treatment and care with high-quality examination services that are not inferior to anywhere else “- Ms. Thao shared.
Illustration. (Source: Alba Wellness Resort)In general, Thua Thien-Hue is an ideal place for tourists to travel, visit and enjoy life. Local tourism and health care products are quite diverse.
However, an overview in the general “picture” of tourism in the ancient capital, the type of tourism health care tourism The locality has not yet fully exploited its strengths. The proportion of tourists coming to Thua Thien-Hue choosing this type of tourism is not significant.
Director of the Department of Tourism of Thua Thien-Hue province Nguyen Van Phuc said that travel companies often design separate travel programs combining health care for tourists who have needs but do not have a combination program. health care departs regularly. Products need more linkages between travel agencies and service providers of medical examination and treatment, therapy, spa, massage… to create a care tourism program. copy.
Realizing that, recently, Hue Central Hospital signed a cooperation agreement with VIP Customer Care Service Joint Stock Company (headquartered in Hanoi) to enhance the quality of high-class healthcare services. for visitors to come Hue. Accordingly, business customers coming to the locality will be introduced to and use the specialized and high-class services that are the strength of the Hospital as well as help them get the best experience when using medical care services. inpatient, outpatient and at home.
The signing of this cooperation agreement is not only a mutually beneficial “handshake” action between the two sides, but also creates a breakthrough for tourists to know more and more regarding the medical strength of Hue Central Hospital as well as create a a good impression in the hearts of visitors, building a solid brand for the tourism and health care industry of the Ancient Capital.
Developing the type of tourism combined with health care will open up many opportunities for the tourism industry of Thua Thien-Hue province. It is reshaping the tourism market in a new context; increase the length of stay and spend of customers; improve the skills of the professional team; enhance the specialization and industry of the service industry. Thereby, increasing sustainable revenue and increasing the contribution of the tourism industry in the overall local economy.
Lesson 1: Creating competitive strengths, developing healthcare tourism
Mai Trang (VNA/Vietnam+)