The 8th Buon Ma Thuot Coffee Festival in 2023 will take place from March 10 to March 14 in Buon Ma Thuot city and some localities in the province to strongly affirm the position of Vietnamese coffee in the market. world school.
At a press conference on the morning of February 10, in Hanoi, Mr. Nguyen Tuan Ha, Vice Chairman of the People’s Committee of Dak Lak province, said with the theme “Buon Ma Thuot-Destination of the world’s coffee,” Coffee Festival The 8th Buon Ma Thuot in 2023 aims to continue to promote Buon Ma Thuot coffee brand, develop Vietnamese specialty coffee.
At the same time, gradually bringing Buon Ma Thuot to become a destination of world coffee, contributing to raising the value and affirming the position of Vietnamese coffee in the world market; honor growers, processors and coffee business.
In particular, this theme is also consistent with the orientation that the Government is directing, which is “smart coffee farming, adapting to climate change.” In particular, he emphasized, the phrase “smart” is to convey digital transformation, digital economy, and digital society into competitions taking place at this festival in parallel with the traditional way.
In addition, according to Mr. Nguyen Tuan Ha, the contents of the fair will focus on the general development trend of the coffee industry, with a strong focus on processing.
“This is also the content that the province is calling for investment and is also the strength of Dak Lak province in general, and Buon Ma Thuot city in particular for processing. Along with that is following the trend of high quality, which is the quintessence and quintessence to select quality coffee beans with high value, crystallized in specialty coffee beans…,” Vice Chairman of Dak Lak province Nguyen Tuan Ha emphasized.
Buon Ma Thuot is known as the “Coffee Capital of Vietnam” with the largest coffee area and production in the country, with an area of regarding 210,000 hectares, the annual harvest output is more than 520,000 tons (accounting for 30% of output). nationwide) and Dak Lak’s coffee products have been exported to hundreds of countries and territories around the world.
Mr. Thai Hong Ha, Director of Dak Lak Department of Culture, Sports and Tourism said that the festival is also an opportunity for Dak Lak to introduce the province’s tourism image, potential and strengths; promoting and attracting investment in business, processing coffee and other products agriculture in the province, thereby strongly affirming the position of Vietnamese coffee in the world market, making Buon Ma Thuot a destination of world coffee.
[Đưa Buôn Ma Thuột – thành phố càphê trở thành thương hiệu quốc gia]
Representatives of the Organizing Committee informed more, this Buon Ma Thuot Coffee Festival has 18 official activities and many response activities. With the participation of regarding 400 booths (150 enterprises, including 10 foreign coffee enterprises with foreign elements participating).
The Organizing Committee has invited Miss H’Hen Nie to be the Festival’s Media Ambassador. The opening session will be broadcast live on VTV1, VTV5 and relayed at many local stations… is a message showing the spirit of creativity and innovation to affirm and elevate the position of Buon Ma Thuot coffee. …/.
Duc Duy (Vietnam+)
