Cranio Cretions Lab is born: evolving gamification with board games

Gamification has gained a lot of attention as a customer engagement and retention strategy, bringing benefits in branding, marketing and even recruiting and team building. They are “business games”, games conceived by expert game designers tailored to the customer’s needs to create brand experiences that aim for success.
Faced with growing demand, Cranio Creations, a publishing house of board games with 290 games under its belt and half a million units sold worldwide, announces its new Cranio Lab: a consultancy service dedicated to the implementation of gamification in corporate sector, to the design of personalized board games and to a vast range of solutions – including digital ones – capable of responding to the needs of an increasingly demanding market.

How do you design board games for adults?

“The mission is clear: push the innovation pedal, creating products that not only entertain, but that speak directly to the hearts of players, weaving an indissoluble bond with the relevant brand,” explains the press note released for the launch.
Among the successful collaborations, Cranio Lab includes companies such as TikTok, Control and Studio Labo, curator of Fuorisalone.it, through a game based on a map of Milan enriched with the city’s busiest locations of the week. A consultancy laboratory that brought the art and adventure of comics icons such as Valentina and Tex to the table and created personalized gamification systems, both physical and digital, also using augmented reality, Blockchain and NFTE technologies.