“Cracking the Code to the Boston Bruins’ Winning Culture: Lessons for Building a Strong NHL Team”

2023-04-26 23:15:04

The Boston Bruins’ historic 2022-23 season and their compelling playoff performance thus far inevitably draws attention.

Many like to closely analyze how the leaders of the Massachusetts club were able, brick by brick, to build such a solid group… over such a long period.

Since winning the Stanley Cup in 2011, the Bruins have never finished a season below .500. At a time when parity is huge in the National League and where the salary cap is a major handicap, it’s downright phenomenal.

Wednesday evening, at “JiC”, Jean-Charles Lajoie and Tony Marinaro precisely discussed the differences between the paths taken by Boston and the Canadian in recent years.

Watch the full segment in the main video.

“What I like about the culture of the Bruins is that it is imbued with not going to vegetate in the bottom of the rankings for five years, first launched Lajoie. It does not cultivate defeat to try to better reap victory. This latter approach, no matter which organization uses it, annoys me. The Bruins start each season with a clear and avowed goal of winning 82 games. In September, this club is not wondering if it will be in the playoffs. He wonders how he will manage to stay up late.

“And that’s what you have to achieve in Montreal. You have to reach a status where you say to yourself: “we’re going to be there and we’re going to stay up as late as possible”.

Photo credit: Archival photo, Martin Chevalier

Taking the ball, Marinaro then threw flowers to President Cam Neely.

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“There are a lot of things said about him, but I can tell you that if the team had chosen to take a path other than winning at all costs, he would have come down to the locker room and reminded everyone that the Things didn’t work that way in Boston.”

For JiC, this famous Bruins winning culture has beneficial effects even reaching the organization’s young prospect development department.

“It’s not true that they always select the best players. They pick like the other teams, but when the hopefuls pass through their system, scheme and culture, those with the smarts to figure it out and get on the bandwagon enjoy brilliant black-and-yellow careers. I’m not convinced that Brad Marchand and even David Pastrnak would have had as much success elsewhere…”

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