2023-10-18 15:32:00
According to a study by the Audiovisual Alliance Against Piracy (AAPA) dating from the end of 2022, more than 450,000 Belgians (5.4% of the population) would use IPTV, this small box allowing them to obtain all the channels , series and sporting events for a ridiculous price. In the United Kingdom, the percentage is higher, with just under 7% of users among the population, ranking eighth in the European rankings.
Faced with this observation, certain British broadcasting services have decided to tighten the screw and impose formidable measures. One of the latest notable initiatives in this fight against piracy comes from British sports streaming service DAZN, which recently announced a strategic partnership with cybersecurity company Irdeto. Together, they developed a tool to fight against illegal IPTV.
Via a press release, Dough Lowther, CEO of Irdeto, explained that their collaboration aims to use “the knowledge acquired over decades in the fight against hacking and cyber threats to counter hackers and cybercriminals.”
This initiative relies on cutting-edge technology and a team of experts from DAZN to better protect broadcast content. How ? Concretely, the solution developed consists of using a watermark or a unique invisible marker, which will be affixed to the content broadcast live by DAZN. This watermark will allow the company to more effectively track illegal flows and identify responsible users, in order to take appropriate action. This technology should offer a formidable means of countering illegal IPTV.
Note that DAZN does not stop there in its fight against illegal streaming. In partnership with Videocities, the company has also deployed artificial intelligence capable of detecting illegal sports streams online, including on social networks.
However, DAZN is not the only player to intensify its fight against “pirate TV”. In Italy, a law adopted last August aims to block these services on national territory. The telecommunications regulator, AGCOM, and interested parties are responsible for “taking measures to block illegal broadcasts.” In addition, the law provides for significant fines of 5,000 euros to dissuade customers from these illegal offers.
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