Charoen Pokphand Foundation for Rural Life Development joins forces with Lotus Buying the first lot of “pumpkin” from farmers in Omkoi Model Project ready to promote high-value agricultural models to create a sustainable career and income
CP Group by Charoen Pokphand Foundation for Rural Life Development Joining forces with the Group’s business groups Ek-Chai Distribution System Company Limited (Lotus) to purchase “Pumpkin” which is an agricultural product in a high-value agricultural model from the “Omkoi Model” project in Ban Phi Pan Nuea area, Na Kian Subdistrict, Omkoi District, Chiang Mai Province, is a direct purchase process from farmers. To increase marketing channels and generate fair and stable income for farmers in the project This time is the first lot of production. From the farmers of the 1-2nd generation amounting to 7.73 tons on an area of 5 rai, which can generate income over 110,000 baht and distribute at the Lotus distribution center in the central region.
Mr. Jomkitti Sirikul, Senior Executive Vice President Government Sustainability Development and Relations Charoen Pokphand Group and administrative assistant Office of the Chairman of the Executive Committee Charoen Pokphand Foods PCL. or CPF revealed that the high-value agricultural model It is a strategy to promote occupation and sustainable income for farmers in the area. to stimulate the community economy Build a strong community through efficient use of resources maximum benefit and environmentally friendly Under the implementation of the project “Omkoi Model” to create livable koi along the upstream forest, it also supports the creation of farmers’ groups to lead to social enterprises or social enterprises for sustainability in business operations. can have a stable income and return that benefit to society and the community
The aforementioned operations, the CP Group is supported by the Lotus Business Group. in visiting the area to increase the body of knowledge and prepare farmers by providing advice on the production of high-value agricultural products including collecting agricultural products Properly purchase and manage production In order to generate fair income for farmers, “pumpkin” is a quality agricultural product or Good Agriculture Practices (GAP) that meets the standards set by Lotus in terms of size, weight, skin color, as well as beautiful pumpkin flesh. In addition, in September 2022, there will be more than 16 tons of production from the 3-4th generation, which can generate an additional income of more than 144,000 baht.
In this regard, the Omkoi Model project creates livable Omkoi along the upstream forest under the implementation of the Foundation. Still determined to drive the project to restore and preserve watershed forests in Omkoi District, Chiang Mai Province, along with promoting and supporting the body of knowledge to improve productivity and increase income. Uplift the quality of life of local people to live together in a sustainable way.
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