2023-09-27 15:36:25
A few days ago, Cornilleau unveiled a new brand platform embodied by a new logo and a new tagline: “The game brings us together”.
“Co-designed with the Destino agency, this new brand platform marks the company’s diversification into designer gaming furniture, which began four years ago” specifies the French company in a press release.
Today, the Cornilleau company carries out more than 35 million euros turnover (55% export) and employs 120 people. “This new brand platform is the result of strong internal mobilization and gradual maturation. The employees meet there and received it with enthusiasm”explain Michel Zany, president of the Cornillea Groupu. “Expression of our reason for being, the new signature emphasizes the virtues of the game, starting with its ability to create connections”specifies the manager.
More than ping pong tables, Cornilleau today offers multi-use products such as billiards and ping pong tables that transform into a dining table.
“The new logo, more stylish and timeless, is inspired by the brand’s first logo, to support its heritage character. First deployed in the Play-Style universe, Cornilleau’s designer gaming furniture offering, this new brand platform will be available on the historic profession, ping-pong, by the end of October. adds the press release. “The campaign, co-constructed with artistic director Franck Sinquin and imaged by photographer Stéphane Candé, can be discovered mainly at points of sale, on digital and on the brand’s social networks”
Count €2,190 for this model
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