2023-05-06 18:00:00
At the conference where he presented the financial results of Apple for the second quarter of fiscal 2023, Tim Cook revealed that the company’s newest financial solutions for Apple Card customers are performing very well.
According to the CEOChief executive officeror executive director.”>1the initial response from users to the Apple Savingsname given by Apple to its savings account, launched last month in the US, was “incredible” and the company is very satisfied with the results.
Cook’s statement somewhat confirms a report by the Forbes which pointed out that users deposited almost US$ 1 billion in the service in just four days of launch – which is a positive result for the company.
In the wake of Apple Savings, Cook also highlighted the success of the installment feature Apple Pay Laterwhich, alongside the savings account, helps “customers live a healthier financial life”.
Asked if he sees these solutions simply as ways to attract more independent revenue, Cook drew a parallel with the Apple Watchwhich is constantly earning resources to help people lead healthier lives.
Financial products, in turn, would work in a similar way, but with the aim of helping people to have better financial health with benefits such as zero fees (Apple Pay Later) and attractive returns (Apple Savings).
via MacRumors
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