Controversy over sales of fat pork belly and tough beef in Jeju Island, ‘Gapron Eul Park’ |

Mr. A, who recently visited a mart in Jeju City, readily purchased meat when he heard of the discount on livestock products. She bought both pork and beef at a reasonable price and even felt better inside.

After shopping, the whole family went out to dinner, but the expression of the family who saw the meat hardened. I couldn’t hide my embarrassment at the point that the taste of the meat was also poor.

On the 10th, some marts in Jeju also argued that pork belly with a lot of fat and beef with poor texture were being distributed, and controversy was brewing.

Mr. A said, “The meat was so tough that there was virtually nothing to eat. There may be individual differences in texture, but I felt like I was deceived and bought it.”

In this regard, the mart said, “All meat sold at a discount went through normal slaughter and distribution processes,” and “the grade and general products are the same. There must have been a difference depending on the part and cooking method,” he said.

The controversy over scaffolding began when pig farming organizations across the country increased their supply and launched massive discount events on the so-called Pork Belly Day (March 3).

In the process, as eyewitness accounts of selling meat surrounded by scaffolding were reported around the online community, criticisms of ‘oil lump’ and ‘fat feast’ poured out.

Although the intention was to sell ingredients for the common people at a low price in the era of high prices, suspicions were even raised that some large marts sold scaffold parts inside.

In some stores in the province, similar products appeared on the shelves, raising various suspicions. In the case of pork belly, there was no standard for the content of fat, which fueled controversy.

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On the other hand, some point out that there is no problem with scaffolding because each individual has a different preference for scaffolding and the price is cheap. Beef is also difficult to determine because the texture is different for each part and grade.

On the other hand, it is not easy to criticize that selling products with poor marketability at a discount is itself a gimmick and an act of mocking consumers. There are also consumers who criticize the subtle gimmick.

According to the Livestock Quality Evaluation Institute, as of yesterday (9th), the consumer selling price per 100g of pork belly in Jeju was 2,385 won, which is nearly 20% higher than the national average of 2,016 won.

Pork neck is sold at 2,382 won per 100g, 30% higher than the national average of 1,825 won. Beef tenderloin is 13,436 won per 100g, which is similar to the national average of 13,248 won.

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