2023-11-06 07:38:00
▲ Players complained that the Xbox startup homepage forced the promotion of “Call of Duty 3”. (Picture/reproduced from Reddit) Reporter Lou Yunling/Comprehensive Report Activision and Xbox have joined hands to launch a full-page advertisement for “Modern Warfare 3” on the Xbox homepage. Players complained that it was “too disturbing.” trigger a backlash.
[廣告] Please continue reading ↓ Many players expressed through social platforms such as Twitter (X) that advertisements for “Modern Warfare 3” will pop up when booting into Xbox, and “recommend” players to purchase the game before it is officially released. Players will see three options at this time: “Buy Now”, “Upgrade Treasure House Edition”, and “Exit Ads”. At present, the main scope of influence is almost players in the United States. Not players in all regions will see forced sales advertisements as soon as they turn on Xbox. Tom Warren, editor of overseas media The Verge, shared a picture of this advertisement on Twitter (X), explaining that he It’s acceptable for this kind of thing to appear on “new features/dashboard updates”, but not for forced like this. Meanwhile on Reddit, some members of the Xbox community called the marketing stunt “fundamentally disgusting” and “unacceptable,” with Microsoft using similar pop-ups for titles like Starfield and Forza earlier this year style strategy, so it seems that such full-page marketing may become the new normal.
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