2023-06-23 09:38:30
Beer company Bud Light has shared its first-ever marketing campaign since teaming up with a controversial transgender influencer in May, sending sales plummeting.
In a possible nod to its last months, Bud Light chose to illustrate groups overcoming adversity with a cold beer, to enjoy the summer despite the more negative aspects of the season like the scorching ground. , sunburn or even gusts of wind that spoil the barbecue, reported CNN.
Set to the beat of the song “Good Times” released in 1979, the campaign launched on Thursday is accompanied by a contest to win $10,000 a week “to make summer easy to enjoy and fill up for all parties of garden,” the company reportedly said in a statement.
But while comments were blocked from the outset below the video on YouTube, many netizens took to Twitter to say they won’t soon forget what they see as a misstep from the latest campaign, when the company teamed up with transgender influencer Dylan Mulvaney.
Sales had then fallen by 24% in a few weeks, according to the American media.
“Let’s make one thing clear. You don’t redeem yourself. You did what you did, and now you’re paying for it. That’s how it goes. Just like all the companies that think [se racheter] after Pride month. It won’t happen,” one commented, reaching over 37,000 views.
Others instead accused the company of trying to replace its target audience, this time arguing that the company was trying to “poke fun at regular Americans” in the ad.
On Twitter, the video had already reached more than 4.8 million views by Friday morning.
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