, an campaign launched by the company Brussels Airlines raised many voices … in the disaster areas affected by the floods.
Indeed, on a poster, we could see a child, maintaining his breathing, his head in the water. And this slogan: “” Come on, let’s hold on. What if you are already booking for afterwards? “An image and a slogan which, the company explains, were only intended to give a positive outlook (of vacation) to a population affected by the crisis for two years.
But a campaign that went particularly badly in the Angleur district and in other disaster areas where, as a reminder, several people died (drowned) during the floods this summer.
A complaint was thus addressed to the Jury of archyde news Ethics, to the Federal Minister for Supervision and to Brussels Airlines, by the Walloon Network for the Fight against Poverty, which evokes a campaign here very poorly targeted and even “of extreme brutality” . It was requested that the posters be, at a minimum, removed.
Today, the mayor of Liège reacted, after having read the carte blanche written by Christine Mahy and Pierre Ozer, of which he shares the terms. He also demands the removal of these posters in Angleur.
“The photo used as well as the caption shocked the inhabitants of Angleur, the inhabitants of the areas impacted by the July floods and the population in general. Let us recall that in Angleur, two people died by drowning during these terrible days”. The Mayor therefore contacted the company JC Decaux to have these posters removed in Angleur. “Both the advertiser and the company JC Decaux are sincerely sorry for the painful impact of this campaign. The campaign has been closed throughout Belgium. This poster will no longer be used”.
Willy Demeyer still wanted to reaffirm his “full support to the victims whose life is difficult after these traumatic events”.