2023-12-11 16:09:35
This year MR. DIY has 700 branches in Thailand in 72 provinces.
By 2025, MR. DIY will have 1,000 branches in Thailand in 77 provinces.
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After entering the Thai market 7 years ago, MR. DIY is considered a brand that has continued to grow and has exponentially increased the number of branches.
Just in 2023, MR. DIY continues to open a total of 186 new branches.
And before this, every year they continuously opened new branches, approximately 150 branches per year.
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Therefore, it is not strange that the executives of MR. DIY, a retail service provider for home decoration and repair products with the most branches in Thailand Will be confident and plant the flag to continue according to the original plan.
Prepare to continue expanding additional branches, targeting 1,000 branches in 77 provinces.
‘Andy Chin’, Chief Executive Officer of Mister. D.I.Y. Thailand, said that currently it holds a market share of 32.4%, making it the leader in the retail market for home decoration and repair products in Thailand.
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And in the near future MR. DIY will continue to expand branches in another 5 provinces that do not yet have complete branches. And there are plans to expand additional branches in the northeast and south.
Emphasizing the growth model with ‘standalone’ branches that currently account for more than 66% of all branches in Thailand and are very important to the brand’s growth. In the past, MR. DIY has been able to reach a large and diverse number of people.
DIY has 3 main branch formats:
– Standalone, size 300 sq m or more, located outside the shopping center.
– Mall size 300 sq m or more in shopping centers-departments.
– Express, size not exceeding 300 sq m.
An important strategy of MR. That gives the company economies of scale or economies of scale that allow the brand to deliver products at cheap prices to customers.
MR. DIY’s average purchase amount is 200 baht per receipt. The best-selling product groups are household appliances and hardware products.
While the number of branches of MR. DIY in ‘Thailand’ is ranked 2nd following ‘Malaysia’, which is the origin of MR. 9 distribution centers in Thailand
In addition, MR. DIY also focuses on branch expansion rather than online sales. As a result, currently online sales account for less than 1% only, with only 2 online sales channels: Shopee Mall and the brand’s website.
Recently, MR. DIY has opened its first flagship store in Thailand at ‘The Mall Life Store Bangkapi’. It is the 700th branch, with a size of over 1,285 square meters. It is the largest branch in a department store in 3 years, meeting the needs of customers in the area. Bang Kapi, Lat Phrao and Krungthep Kreetha with a population of millions
There are highlights like The product exhibition area is more than 12 meters long and features an innovative Smart Mirror with 15,000 products for sale, with a target of having more than 2,000 customers per day.
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