2024-01-04 18:54:40
It’s time to pay the restaurant bill. Instead of typing the password, the customer simply brings the card closer to the machine’s screen and the operation is carried out immediately. 15 years agoBrazil began to adopt, albeit in an incipient form, the technology that is now routine for millions of people: contactless payment.
From 2008 to 2023, this method was improved, becoming popular and, currently, it has become the favorite option for Brazilians, according to research carried out by the Datafolha Institute at the request of Abecs (Brazilian Association of Credit Card and Services Companies). Among the consumers interviewed, 54% said they make contactless payments on a daily basis. The age group that most adopted the technology was 18 to 24 years old (77% pay this way), followed by adults aged 25 to 34 (67%).
The main benefit of contactless payment, according to 88% of respondents, is convenience and speed. In other words, the ease of being able to pay without inserting the card into the machine, even avoiding problems with forgotten passwords.
Advantages for companies
The new payment methods represent a significant evolution in the business world, explains Anderson Pinheiro, specialist in IT infrastructure (information technology). He recalls the existence of other modalities that are also gaining ground among consumers.
“The introduction of digital wallets, contactless payments and other methods reflects the search for convenience and agility in financial transactions”, says Pinheiro. The expert states that all companies, including small and medium-sized ones, can take advantage of new technologies.
Among the benefits mentioned are the possibility of meeting customer preferences (who can decide between more than one payment option), the automation of financial processes, integrated systems connecting sales, inventory and finance, the implementation of checkouts (final stage of sale) fast and easy to interact with.
“This transformation, although positive in many aspects, also presents challenges. The security of user data becomes a priority, requiring robust measures to prevent fraud and protect privacy”, highlights Pinheiro.
The expert’s recommendation is that businesses invest in security solutions to protect customer information, always taking into account the LGPD (General Personal Data Protection Law) and other regulations.
By doing this and adopting efficient marketing, technology and business management strategies, “small and medium-sized companies can position themselves competitively in relation to large chains, offering improved shopping experiences and gaining operational efficiency”, concludes Pinheiro.
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