2024-03-28 14:00:01
Consumers rely on snacks for the benefits they receive, such as increased energy (75%), improved mood (74%), and alignment with work goals. fitness (70%).
Snacking: Consumers are placing greater importance on snacking due to the perceived health and wellness benefits. This is what a study revealed by Mondelez International reveals. We learn that 88% of consumers indulge in snacking on a daily basis.
Snacking between meals is part of the habits of many people. It has even become part of major food trends. This is evidenced by the latest report from Mondelez International which explains that global consumers prefer snacking to traditional meals. This study uncovers consumer trends and examines annual insights into how consumers make snacking decisions. “This year’s report reveals that despite continued global economic uncertainty, consumers continue to prioritize and purchase snacks,” the same source said.
Trends, habits…
Mondelez is also launching an independent and complementary report this year entitled “State of Snacking: Future Trends”. This paper presents the macro consumer trends that are shaping the long-term future of snacking. “These macro trends include: the changing demographic landscape, increasingly fluid lifestyles, the imperative of impact on people and the planet, the omnipresence of health and well-being, and the resurgence of the experience economy,” underlines the same source. The findings show that snacking behaviors continue to grow, including notable growth in Mindful Snacking as well as the association of the chocolate category with joy. Thus, spending on snacking remains unchanged with two thirds (66%) of consumers admitting that they have not significantly changed their spending in this area, although they are more attentive to prices.
At the same time, 85% of consumers say they regularly enjoy the taste, flavor and texture of a snack while they consume it and 78% say they enjoy snacks more when they are consumed mindfully. The same source indicates that the consumers surveyed use social media (62%) and look for something new. In this sense, six out of ten consumers consider themselves “Snacking Adventurers” who like to try new snacks. At the same time, more than two-thirds of global consumers recognize that they often choose brands that align with their values, fueling a growing appetite for snacks with sustainability benefits. The survey also found that consumers rely on snacks for the benefits they receive, such as increased energy (75%), improved mood (74%) and alignment with fitness goals (70%). Additionally, 63% of consumers surveyed are looking for snacks that minimize their impact on the environment.
The said survey reveals that 88% of consumers declare that they indulge in snacking on a daily basis. It also shows that six out of ten people say they prefer several small meals, rather than a few large ones. So, portion control is increasingly important with 67% of consumers saying they look for portion-controlled snacks. The same survey explains that 72% of those questioned fear that “a world without chocolate would be a world without joy”. Additionally, social media plays a crucial role in snack discovery. Thus, more than half of consumers surveyed said they were interested in an “instant purchase” option for snacks found online.
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