CONSUMER DAY 2023: AGM event brought together more than 130 retail CEOs, marketers, eCommerce heroes and influencers at Wienerberg

2023-09-15 14:48:04

“This is how Austria buys” with a focus on GenZ and best agers. 2nd edition of the event series with Julia Furdea, Richard Lugner, Franz Schopf, Johanna Ludley and Samy Liechti at ThirtyFive.

Vienna (OTS) – Yesterday, September 14th, it was that time again: The who’s who of the domestic (online) trading and marketing scene came together at the trade association’s CONSUMER DAY 2023 at ThirtyFive Vienna. HV managing director Rainer Will opened the second edition of the innovative event format, Puls4 journalist Julia Furdea charmingly moderated the program. The range of topics ranged from the changing consumer behavior of Austrians to LGBTQIA+ and ethnic groups as target groups, the generational differences between Gen Z, Millennials, Baby Boomers and Best Agers to influencer marketing and the most important consumer trends of the future. The new consumer behavior was also scientifically analyzed by EY and Mindtake Research.

Under the event motto “This is how Austria buys”, top-class industry experts provided keynote speeches, best practices and two panel discussions to delight the more than 130 participants, including numerous final retail decision-makers. This time, Takko Fashion managing directors were among those live on stage Marc Andreas Carlsfoodora Marketing Director Sandra GablerCEO of Monobunt Gerald EmprechtingerMindtake Research CEO Petra Kacnik-SüssWonder We Want Founderin Johanna Ludley, Ivo Radwaninitiator of the Young Professionals Network Austria, Offerista Group Austria & CEE Managing Director Oliver OlschewskiBlacksocks CEO Samy Liechti, Franz Schopfsales manager at the Austrian Post, as well Richard Lugner, legendary businessman, reality TV actor, building contractor, project developer and owner of the “Lugner City” shopping center. Incidentally, Lugner declared on the AGM stage with a wink that he would no longer be available as a candidate in the next federal presidential election.

In the traditional startup session, representatives from Guest Connect, Pocket Shop, Warrify, Flocke and Golden Nugget Communications were able to pitch and convince potential investors. CONSUMER DAY 2023 was generously supported by numerous sponsors. Special thanks go to the platinum sponsor Austrian Post. You can find the full follow-up report and press photos from the event HERE.