Congress tourism, Italy in first place in Europe

For the primary time, Italy is the primary nation in Europe for the variety of conferences organized and the second market following america. That is what the annual report of the Worldwide Congress and Conference Affiliation (ICCA) reveals, which highlights the nation’s progressive climb within the worldwide rankings: from sixth place in 2018/2019 to second in 2022 as much as first European place in 2023. A decisive assist arrived in 2023 with the acceleration within the group of occasions forward of France, Germany and the UK. Once more in response to the Icca report, Italy is the nation with the most important variety of cities within the prime 100 of convention tourism. Rome is in seventh place, for the primary time within the prime 10, with 40 extra conferences than in 2023, adopted by Milan in twenty ninth place, Bologna in forty seventh, Florence sixtieth, Naples 66th, Turin 78th, 84 ° Venice, the brand new entry in comparison with final yr. «It is a historic achievement for the sector and for the nation. If we’ve achieved this aim, it’s also because of high-quality coordinated methods equivalent to our Italian Information Leaders, a program that enhances Italian excellence within the educational, medical, cultural and scientific fields, involving them within the worldwide convention market – feedback Carlotta Ferrari, president of Conference Bureau Italy –. With a venture that mixes educational, scientific {and professional} facilities with the widespread presence of conference bureaus and appropriate infrastructures, we’ve managed to contribute to rising the enticing energy of our nation and ours is the European nation that greater than some other is rising its affect inside worldwide associations”.

Because of teamwork, Italy’s provide has strengthened its attractiveness. «The flexibility to adapt and innovate, whereas sustaining a powerful hyperlink with the wealthy cultural and historic heritage, has made Italy an irresistible vacation spot for convention and educational tourism, consolidating its position as a beacon on the worldwide scene. Let’s not overlook that convention tourism is top quality tourism – continues Tobia Salvadori, director of Conference Bureau Italia – which brings nice advantages to Italy, each materials and immaterial, from employment to the promotion of the territory, from deseasonalization to the rise in status, from the trade of information and analysis to networking and enterprise alternatives, all of the statistics display that ours is a tourism that’s good for the nation.”

Convention tourism is a high-quality tourism particularly because of the better spending capability of the members: for Italy it’s estimated at over 700 euros per day on common whereas the World Assembly Trade forecasts communicate of steady development for B2B occasions. Thus the world market will attain 1,400 billion {dollars} by 2032 with a +80%. «Outcomes like this by no means arrive by likelihood: they’re the results of the dedication of firms and operators, of teamwork with the federal government and the ministry and of the renewed worldwide credibility of Italy, which is turning into an more and more sought-following vacation spot additionally for worldwide conferences. As minister, I’m completely happy to have supported Italian Information Leaders and to have contributed to the achievement of this aim – feedback the Minister of Tourism Daniela Santanchè –. An achievement which is the demonstration of how, via focused methods and progressive tasks, our nation can develop and be more and more enticing, at 360 levels. Each nice end result brings with it numerous satisfaction but in addition the motivation, power and braveness – which the Meloni authorities definitely doesn’t lack – essential to help the sector in the direction of fixed, structural and clever development which sees convention tourism as a basic asset of your entire trade.”

The principle commerce associations take part within the Conference Bureau Italia, a non-public tourism promotion physique that operates within the assembly trade: Federcongressi & Eventi, Associazione Italiana Confindustria Alberghi, Federturismo, Federalberghi, Confcommercio, Assohotel – Confesercenti.