The initiative is part of the company’s digitization project and is called IberFoodies
09 mar 2022 . Updated at 4:48 p.m.
Congalsa has once again opted for augmented reality with the aim of improving the consumer experience beyond the moment of purchase and for this it has developed a family of digital characters as ambassadors of its brand Ibercook Fun Food. Kino, Arita, Kida and Maro are the IberFoodiesa new proposal that is part of the company’s digitization project, # Congals4.0.
Julio Simarro, director of marketing and sales of Congalsa, highlights the importance of connecting with the public: We want to share valuable experiences with our consumers, linking our brand with moments of fun and relaxation on a daily basis. He explains that the different characters they have created symbolize the different target audiences their products are aimed at, taking into account characteristics such as age, personality or lifestyle: Consumers yearn for more interactive and immersive experiences, in which they be the protagonists. Augmented reality gives us the opportunity to project digital elements on a real-world scenario that is part of the users’ usual environment.
IberFoodies are a new tool that will be available as camera filters on Instagram and Facebookand will also be a visual asset at the brand’s points of sale, with campaigns and elements. merchandising that convey the values of Ibercook Fun Food and the attributes of its range of products. The goal is to transform our digital presence, making it more participatory and dynamic. Instead of limiting our content to traditional formulas, we want to open our social networks to the creation of content by users, concludes Julio Simarro.