2024-09-20 23:39:42
Digitalks Expo 2024: Southern Cone brands have presence with content on Brand Protection on E-Commerce Platforms
Cone Sul Marcas e Patentes, a company with 30 years of experience in trademark and patent registration and personalized legal advice, has confirmed its presence at Digitalks Expo 2024, the main event on business in the Digital Universe that will take place between September 25th and 26th at São Paulo Expo. Attorney Rosângela Maria de Almeida will explain effective strategies to protect brands in E-Commerce.
The lecture will take place on September 25th, at 2:05 pm, in the AnaMid auditorium.
The theme “Brand Protection on E-Commerce Platforms” aims to highlight effective strategies for protecting an online brand, explain why digital platforms are changing their conduct regarding the requirement for protection, show tools and techniques for monitoring and defending intellectual property, in addition to clarifying issues such as whether the digital platform can require these protections, providing practical cases and tips for avoiding common problems in e-commerce such as advertisements vs. brand, order protocol vs. advertisers, and also about patents.
Dr. Rosângela Maria de Almeida Lawyer at Cone Sul Marcas (Image: personal collection of the professional)
Dr. Rosângela Maria de Almeida, lawyer at Cone Sul Marcas, will discuss why digital platforms are changing the requirements for online protection
“Brand protection on e-commerce platforms has become a crucial issue for companies that want to ensure the integrity of their brand in the digital environment. With the exponential growth of online sales, digital platforms have increasingly required sellers to provide proof that their brands are duly registered and protected. This is not only a measure to prevent fraud, but also a way to ensure that consumers can trust the products they purchase,” says the lawyer.
2º Programmatic Day
This year, the Digitalks Expo It takes place in conjunction with the 2nd Programmatic Day, the only programmatic media event in Brazil, along with the Bossa Summit, an event that brings trends from the Venture Capital market for assertive investments, and also with the Influent Summit, an event for entrepreneurs, influencers, content creators and professionals who like to learn more about the great universe of the Creator Economy.
Cone Sul Marcas e Patentes has been operating in the market for 30 years and aims to protect great ideas and help shield brands against risks inherent to each business. Its presence at the event will highlight the importance of understanding technological updates in digital media and how to protect your creations accurately and efficiently.
SERVICE
Southern Cone Brands and Patents at Digitalks Expo 2024
When: September 25th and 26th
Where: Sao Paulo Expo – Immigrants Highway, 1.5 km – Vila Água Funda, Sao Paulo – SP, 04329-900
Lecture: Brand Protection on E-Commerce Platforms on September 25th, at 2:05 pm, on the AnaMid stage
About Cone Sul Trademarks and Patents
Cone Sul Marcas e Patentes has just completed 30 years of operation in the market. Founded by Dr. Maria Isabel Montañés, with Dr. Vanessa Albuquerque as its partner, the firm also has Montañés Albuquerque Advogados as its legal arm. Both firms were created to offer advice beyond the obvious. Cone Sul aims to protect great ideas and help shield your brand against risks inherent to every business.
Dr. Rosângela Maria de Almeida, lawyer, Legal Coordinator at Montañés Albuquerque Advogados, postgraduate in Labor Law and Procedure from the Escola Paulista de Direito, with extension and improvement in Real Estate Law, Social Security Law, Judicial Recoveries and Bankruptcies, Civil Law and Civil Procedure, Consumer Relations Law and Intellectual Property.
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