2024-11-26 14:44:00
The concept of community has been gaining prominence in the business environment, showing that a space of mutual support can boost the growth of both companies and their employees. This is what the report shows CMX Community Industry Trends Report de 2024in which 71% of respondents say they have noticed an increase in interest in the community in the last 12 months.
The existence of communities organized around common interests, such as finance, management or innovation, offers the opportunity for professionals to share experiences, best practices and ideas, seeking to create an enriching environment and continuous development.
This model is intertwined with the concept of “third place”, which, in sociology, refers to a living space outside of home (first place) and work (second place), where people can express themselves freely and create connections. .
In this context, the third place appears as an environment of decompression, where professionals find a refuge to share their challenges, receive emotional support and exchange knowledge, without the hierarchical limits typical of the workplace.
The communities that integrate this concept make it possible to develop a more collaborative, innovative and inclusive organizational culture. Also according to the CMX Community Industry report, 81% of respondents say that communities were very successful in impacting their business objectives.
In the community Power Tax Brazilwhere professionals from different areas come together to discuss legislation and business practices, Nicolas Meira, tax manager at Philip Morris Brasil and founder of the community, highlights that third places are pillars for trust and the sharing of ideas without judgment.
“For me, the backbone of any community is the trust we have in the people who lead those communities. Furthermore, having a relationship of trust between the participants, so that we can share ideas without fear of being right or wrong, is extremely important so that we have a safe environment for debate and, consequently, for the exchange of ideas and learning”, highlights Nicolas.
The community Women Leaders in Fintechs (WLF) is dedicated to facilitating the development of female leaders through networking, fostering an inclusive environment that values different perspectives.
“In times when professional development, access to information and people, the promotion of business and the expansion of connections take place in communities, they become strategic in helping companies create more inclusive, innovative and collaborative organizational cultures”, says Kaliane Abreu, Head of Tax Latam at Emergent Cold Latam, founder and president of WLF.
For Karen Miura, from the community Executive Maternitywhich helps women reconcile life as a mother and a professional career, these environments are a comfort zone for sharing desires and problems.
“Communities serve as spaces that become zones of comfort and, at the same time, of innovation, where we can openly discuss topics that often do not find space in the formal work environment. Building and maintaining these safe places is fundamental to promoting diversity of thought and collective well-being”, highlights Karen.
For Angela Pugliesi, president of the community W-CFO Brazil — aimed at female executives, third places must be aligned with the corporate environment for ideas to flow in business.
“The community is essential for society, including the corporate environment. To achieve this, it is essential that values are aligned, as is the main purpose of the community. An honest and transparent environment is also important, where people feel welcomed and can express themselves and collaborate, especially by donating their time for an important social impact.”
According to Aline Linss, CEO of Tax Business Executive Training (DONE) that helps in the technical and strategic preparation of professionals in the financial market, collective thinking surpasses individual thinking, and communities play a great role in this scenario.
“I deeply believe that the power of the collective mind surpasses that of the individual mind. When we act in community, we reach a transformative level of excellence, as the environment shapes our perspectives and can impact our destiny. Furthermore, business communities build a support network that expands the potential of each member and strengthens resilience and innovation in business”, adds Aline.
Augusto Flores, CEO of MTXhighlights that communities offer the possibility of learning from mistakes. “I like the concept of adding up. I have always associated with people through exchanges. It is human nature to exchange. This strengthens concepts, eliminates blind spots and allows us to learn from the mistakes and successes of others, emulating a test balloon. That’s why I’m here: to listen, learn, discuss and dialogue”, he declares.
Andrea Mansano, CEO since Diversity on Boardscreated the community after a coffee with four counselors, to talk about the role of women on councils. That chat grew into a community of 1,800 members in 15 countries.
Communities brought together
To discuss the topic of communities and third place, an event will bring together Brazil’s main corporate communities in São Paulo, on the day November 29th. O Stronger Togetherorganized by Karen Miura, CEO of the Maternidade Executiva community, will provide an opportunity for discussions and exchange of knowledge about the most current trends in the market.
The conference will be attended by renowned leaders from the eight corporate communities, who will share their experiences in leading these communities and offer insights to participants on how to best leverage this community engagement.
Community leaders will be present: Maternidade Executiva, Women’s Leaders in Fintechs (WLF), TEWA, POWER TAX BRASIL, W-CFO Brazil, Diversity on Boards, FENT and Manicômio Tributário Podcast/MTX.
“Stronger Together reflects the essence of what I believe to be the healthy future of human relationships: collaboration and innovation through the strength of the collective, that is, of communities”, highlights Karen Miura.
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