2023-08-21 11:21:19
The audiovisual season has a strong flavor of federal elections for Swiss Radio-Television (RTS). Its main objective is to make this legislative election accessible to the widest possible public. The focus will be on debates and young people.
The RTS is also reviewing its graphic identity and rethinking its 7:30 p.m., the RTS announced at a press conference on Monday. Coverage of the October 22 federal election will begin on Wednesday with a major nationwide operation. “The editorial staff of the SSR commissioned one of the largest polls ever carried out in Switzerland (57,000 people polled) in order to obtain a true picture of what Switzerland is like in 2023, indicated its managers.
How are the Swiss doing? What is their way of life, their expectations, their desires? The results will be analyzed throughout the day, from 6 a.m. in La Matinale (RTS La Première), in radio and TV newspapers and then during a special evening entitled “Par monts et par vous”, where journalist Alexis Favre traveled through Switzerland. by train to meet personalities and anonymous people.
Witnesses versus candidates
From next Sunday, the editorial staff of radio news is launching its six-week “L’avis d’ici” operation. If the parties compete for ideas, slogans and programs at election time, do they live up to the expectations of the Swiss?
Each week, the radio follows the daily lives of three witnesses from different regions of French-speaking Switzerland. Their testimonies are broadcast in La Matinale, 12h30 and Forum. And every Thursday, these witnesses intervene at the opening of the “Debates in the regions” of Forum, to which the candidates in the federal elections are invited.
A Great Debate is scheduled for Wednesday, September 27 live at 8:10 p.m. on RTS 1, with executives from the main parties. On the radio side, the “presidential debate” is scheduled for Wednesday, October 11 in Forum.
On D-Day, Sunday October 22, the newsrooms will be live for almost twelve hours. Journalists Nathalie Ducommun and David Berger will be on the air from 12:00 p.m. to 7:20 p.m. (RTS 1, RTS La Première and RTS Info) to analyze the first trends and reactions from the cantons.
Operation seduction of young people
Throughout the campaign, young people are at the center of the attention of RTS, which has provided them with comprehensive coverage on social networks and on the RTS Info website and app. On the menu: debate platform called Macam (YouTube and Instagram), special edition of the Rencard on October 22 in story on Instagram, and, from the end of August on TikTok, explanatory videos for the adolescent public.
As for the Tataki team, it is preparing several video capsules with six young members of the main political parties in Switzerland who position themselves on political themes. The RTS also offers media education workshops in each canton allowing children to learn regarding the specifics of political journalism.
7:30 p.m. redesigned in three stages
Change also for 7:30 p.m. The television news wants to be “always closer” to the French-speaking population. It will now be articulated in three distinct stages.
Its first minutes are centered on the essential images of the day, shot and commented on by journalists in the field. The second part focuses on depth, through in-depth reports or simple and precise explanations on set, offering keys to understanding the events of the moment.
Through portraits, the end of the diary takes the viewer to discover inspiring stories in Switzerland and elsewhere or cultural discoveries.
The RTS is taking advantage of the start of the 2023 school year to rethink its system of graphic identities. On TV, this translates into an allocation of colors to the two channels, as well as to the editorial themes: the news adopts blue, social and cultural programs purple, while sport is displayed in yellow and that green is the color of children. Added to this is a new sound identity.
This article has been published automatically. Source: ats
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