2024-04-01 17:45:39
The night of March 27th in Vitória (ES) was festive. In the 30th anniversary of Compose Revestimentos, brothers Carlos and Beto Marianelli presented the city with the opening of a black store. The space is 500m² and the highlight is the differentiated service, as clients can schedule a time to receive complete and exclusive advice during the project. The Compose group currently consists of three stores: Compose Vitória, Compose Serra and Compose Miami.
“My brother and I are civil engineers by training. We started our career in our father’s lumber yard. Some time later, we migrated to construction materials”, explained Carlos. “We started as a monobrand in 1993, as we only sold Eliane coverings. This exclusive partnership lasted around 15 years”, added Beto during the inauguration of the black store.
Pioneering is one of the pillars of the black store. “We were one of the first retailers in Brazil to put porcelain tiles in stock. When I went to visit the factory in Santa Catarina, in 1997, I placed our first order, which was for 3000m²”, detailed the engineer.
Many curiosities surround such a long-lasting relationship. Carlos has a vivid memory of when the trend in the construction market was 10×10 cm coverings. “Many good stories permeate the relationship with Eliane and Decortiles. Our store has always had good projection. We sold 138,000 m² of coverings in a single month, which is equivalent to 50 full trailers. Currently, 70% of sales are to specifiers,” said Carlos.
“We already have a lot of experience in working with a monobrand and the expectations for this partnership are the best possible. The moment in our city is good. We did intense work with architecture and interior design professionals”, concluded Beto.
The store also sells the Decortiles brand.
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