Analyzes by the International Data Corporation (IDC) point out that companies that invest in technology to innovate will be among the top five in each sector by the year 2024. According to the consultancy, technological innovation will be the key to facing global crises such as recession or interruption of supply chains, such as those caused by the Covid-19 pandemic and the war between Russia and Ukraine, two recent examples.
In its document “FutureScape: Predictions regarding the future of global innovation 2023”, IDC also points out that by 2026, 75% of market-leading companies will have structured and systemic digital innovation programs and investments that support continuous interactive innovation, enabling growth, scale, agility and resiliency.
In Brazil, the third edition of the survey “Survey on Digital Transformation” in Brazilian companies, carried out by the Brazilian Agency for Industrial Development (ABDI) and Fundação Getulio Vargas (FGV), pointed out that during two consecutive quarters of 2022, organizations in the sectors of Industry, Commerce and Services increased investments in the digitization of their businesses. The general indicator, created by the researchers to define the degree of evolution in the digital transformation of companies, including all sectors, advanced 4.3 points in the third quarter of 2022, reaching 125.4 points.
With 20 years of experience in multichannel sales, commercial manager Marcos Vinicius Oliveira Luzia attests that investment in technology, especially in management tools, helps administrators to optimize day-to-day tasks, while teams focus on improving product quality or services and attracting more customers.
“Many companies still use traditional spreadsheets or some basic online solutions to keep track of all tasks. This is a big mistake, as today there are several other solutions and tools for business management. Entrepreneurs must invest in the implementation of total digitization and apply more reliable, time-saving and smarter solutions”, he points out, adding that “there is no better way to put business processes in order than using an integrated system capable of managing all these processes with ease”.
Marcos Luzia also confirms that automating employees’ routine tasks will guarantee more time for them to develop their creative side, which only benefits the company. “That’s what business management tools allow: with their help, management can achieve a high level of workflow efficiency, time tracking, finance, human resources and sales,” he points out.
The automation of processes requires investment in software suited to the reality of the company
In the experience of commercial manager Marcos Luzia, for investments in digitization and business automation to bring the expected results, it is necessary to invest in management-oriented software that meets the day-to-day demands of the organization.
“A business management software is a separate program or a set of several programs (tools) with the aim of supporting, automating and improving all essential business processes. It can perform different activities, such as collecting data, generating reports, finding and correcting errors, completing certain routine tasks, checking and updating necessary information, among others,” he explains.
He also explains that the use of management software, such as Customer Relationship Management (CRM) and ERP (Company Resource Planning), among others, allows keeping all the organization’s processes under control, preventing managers from wasting time monitoring data stored on other devices.
“Solutions such as CRM, ERP and various management tools and systems are essential for modern companies. They help keep everything under control, make data-driven decisions, improve customer service and the performance of each individual employee”, he concludes.