AS an original Indonesian FMCG company, Kino Indonesia always strives to answer the growing needs of consumers. With the spirit of innovation, Kino not only focuses on product quality, but also presents contemporary products that are relevant to the lifestyle and preferences of today’s Indonesian people. Through a series of brand activities and company initiatives in an effort to strengthen its position as a timeless brand, Kino has become a favorite choice across generations and is relevant to its loyal consumers.
“For us, innovation in presenting products is not only about being the most sophisticated product, but how the product can answer a simple need that has a significant impact on consumers’ daily lives. “This thinking is the basis for the various product innovations presented by Kino Indonesia and what makes our products relevant and loved across generations even though these products have been around since the beginning of Kino Indonesia’s journey,” said the President Director of Kino Indonesia, Sidharta Prawira Oetama, in his statement, Thursday. (7/11).
Cap Panda, a brand of packaged grass jelly drink that highlights local Indonesian wisdom in its brand communication is one proof of Kino’s initiative.
Kino also continues to provide innovation in the personal care product category through the Ovale brand. This year, Ovale launched its innovative product, Ovale Real Clay Mask, as a form of education to increase consumer awareness about the importance of maintaining overall skin health and cleanliness in an easy way.
“Through this product, Ovale provides a basic understanding of cleansing your face properly, which is an essential need for urban people who are active and care about their appearance. The presence of the Ovale real Clay Mask is expected to help consumers have healthy skin with simple but effective steps,” he explained.
Apart from that, through the Ellips brand, Kino also shows its dedication to empowering the young generation of Indonesian women. By providing hair care that is easy to apply and suitable for the lifestyle of young women, Ellips helps support young Indonesian consumers to appear confident every step of the way.
Not only does it continue to present various initiatives that maintain brand relevance, Kino also supports the growth of the FMCG industry through programs for young entrepreneurs who are building their brands.
“Through the Kinovation program which has been held since 2022, Kino provides training for young entrepreneurs from various lines. Starting from creating brand identities, distribution and sales strategies, to direct mentoring programs with Kino management,” he said.
Through these initiatives, continued Sidharta, Kino Indonesia has succeeded in maintaining the relevance of its old products such as Cap Panda, Ovale and Ellips with today’s consumers.
Sidharta emphasized that Kino Indonesia also continues to strengthen its commitment to sustainability and community welfare through a series of environmental and social-based initiatives. Apart from that, Kino also consistently organizes various activities that can make a direct contribution to the community around the business operational areas. Several social assistance initiatives, ‘Kino Cares Posyandu’ and ‘Kino Cares Flood’, were carried out for the community in the Sayung area, West Java.
Since 2022, Kino has developed a long-term roadmap for sustainability by establishing a special committee, working with organizations such as Bumi Journey and Carbonethics to reduce its carbon footprint. In the realm of education, Kino is also committed to contributing to creating a superior generation through programs Guest Lecture and collaboration with universities throughout Indonesia, helping students be better prepared to face the world of work. (J-3)
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### Interview with Sidharta Prawira Oetama, President Director of Kino Indonesia
**Interviewer:** Thank you for joining us, Mr. Oetama. Kino Indonesia recently partnered with Future Creative Network. Can you tell us more about this collaboration and what you hope to achieve?
**Sidharta Prawira Oetama:** Thank you for having me. Our partnership with Future Creative Network is very exciting as we aim to elevate our brands through innovative strategies and creative approaches. Together, we hope to enhance how we connect with consumers and respond to their evolving needs in a dynamic market.
**Interviewer:** Innovation seems to be at the heart of Kino’s philosophy. How do you define innovation in your products?
**Sidharta Prawira Oetama:** For us, innovation goes beyond just the sophistication of our products. It’s about addressing simple yet significant needs in our consumers’ daily lives. We strive to create products that resonate with contemporary lifestyles while also being timeless and relevant across generations.
**Interviewer:** You’ve mentioned some product innovations like the Cap Panda and the Ovale Real Clay Mask. Can you elaborate on how these products embody your commitment to innovation?
**Sidharta Prawira Oetama:** Certainly. Cap Panda, our grass jelly drink, not only highlights local Indonesian wisdom but also meets consumer desires for familiar and culturally significant flavors. Meanwhile, the Ovale Real Clay Mask combines education and accessibility—helping consumers understand the importance of skincare with a product that fits easily into their busy lives.
**Interviewer:** It sounds like you’re also focused on empowering local consumers, especially young women, through your brands. How does Kino implement this approach?
**Sidharta Prawira Oetama:** Absolutely. With our Ellips brand, we provide hair care products that cater to the active, modern lifestyles of young Indonesian women. Our goal is to support their confidence and self-expression, making beauty routines simpler and more effective.
**Interviewer:** what future initiatives can we expect from Kino Indonesia, especially in light of your collaboration with Future Creative Network?
**Sidharta Prawira Oetama:** We’re excited about developing more innovative products and campaigns that reflect contemporary trends and consumer insights. With FCN, we will focus on crafting unique experiences that engage our customers, ensuring that our brands not only meet market demands but also inspire and uplift our consumers.
**Interviewer:** Thank you for sharing your insights, Mr. Oetama. We look forward to seeing how Kino Indonesia continues to evolve and innovate.
**Sidharta Prawira Oetama:** Thank you for having me. We’re equally excited about the journey ahead!