Department of International Trade Promotion joins hands with the Thai Chamber of Commerce and cologne messe Announcement of the readiness of the event “THAIFEX-ANUGA ASIA” is preparing to open a world-class food and beverage business negotiation platform on Ground and Virtual from 24-28 May.
Mr. Phusit Rattanakul Sereeruengrit Director-General of the Department of International Trade Promotion revealed that the Department has worked with the Thai Chamber of Commerce and Cologne Messe (KM), Germany, will host another full-scale event THAIFEX-ANUGA ASIA under the name THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition”, a grand food and beverage trade show. and the most comprehensive in Asia It will be a global trading platform for entrepreneurs in the food and beverage industry to negotiate business. Create new marketing opportunities Find new innovations, technology and inspiration. Connect business both On Ground Trade Show and Virtual Trade Show during 24-28 May 2022 at Impact Muang Thong Thani and www.thaifex-vts.com platform.
“This year, the COVID-19 situation begin to unravel Many countries, including Thailand Begin to relax measures and travel internationally. The organizers of the three parties therefore agreed to organize THAIFEX-ANUGA ASIA to be big in the form of On Ground Trade Show as before, but still holding virtual food exhibitions together to accommodate those who are not comfortable traveling.”
However, following Thai and foreign entrepreneurs when you know that the job THAIFEX-ANUGA ASIA this year will return to organize in an On Ground format once more. On the importer side, all 58 commercial ambassadors around the world have invited to attend the event. Has confirmed the trip to attend the event congested. At the same time, there are buyers from the Cologne Messe. co-organizer Invited to come and visit the event many more. ensuring that this work will achieve the goals and pushing Thai food to the world stage according to the policy of “Thai food, world food” of Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce. definitely
“It is estimated that there will be a total of 75,000 on-ground visitors. www.thaifex-vts.com has more than 3,500 customers and has set a target that this event will have a total purchase order of approximately 10,000 million baht, divided into 9,550 million baht from the On Ground event and orders through the platform. www.thaifex-vts.com The value is up to 450 million baht,” said Phusit.
for the format of the event THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” In the On Ground Trade Show, products will be exhibited in 11 product zones consisting of all types of food products, seafood, frozen food, meat, rice and grains, vegetables and fruits, instant food products, snacks. Drinks, tea and coffee, tools/appliances/equipment including various services related to the food and beverage industry There is also a special zone for exhibiting Halal and organic products. innovative food Including food products from the regions that various provinces have selected to participate in the event.
In addition, the event also has many interesting activities such as an exhibition to promote fruit products in the eastern region of Thailand. and promotional activities for Thai potential fruit products such as durian and mangosteen by providing pre-order service (Pre-order) with farmers who produce directly Including activities to showcase products of the future (Future Food) of Thai entrepreneurs who are becoming well-known and gaining more attention in the world market.
Mr. Wisit Limluecha, Vice Chairman of the Thai Chamber of Commerce and Board of Trade of Thailand, said that organizing food fairs THAIFEX-ANUGA ASIA will enable Thai entrepreneurs, both large SMEs, as well as new entrepreneurs. has brought products and services to the market both domestically and internationally Meeting potential buyers both on ground and virtual, as well as presenting innovative and creative products according to global trends. and new food trends
Mr. Mathias Cooper, Managing Director of Cologne Messe Company Limited, said that this year’s event had 815 foreign exhibitors and importers on an area of 11,592 square meters. This is up to 2x compared to the latest jobs in 2020 and despite strict travel regulations for some countries But the number of exhibitors from abroad has increased. It underscores the importance of this event helping to drive the recovery of the region’s food industry. The foreign exhibitors and importers of the aforementioned products come from 35 countries, the largest of them being from South Korea, followed by Vietnam, Italy, Malaysia and Turkey. of the world such as Dole Asia and NTUC also confirmed to attend the event. It’s clear that regular events are still important to business. While exhibitors who were unable to attend the fair in a real area such as China, attended the virtual event. This shows that businesses are eager to attend the event. And they have done everything possible to overcome travel restrictions.
“There is an outstanding new trend in this event, namely environmentally conscious products and packaging that respond to the trend of sustainability. including plant products and products that have received the clean label (Clean label). This year, we have exhibited these products covering more than 20% of the total area. and to respond to food trends that focus on sustainability So we join forces with the Scholars of Sustenance (SOS) Foundation, a food rescue foundation. to be responsible for managing excess food To make sure there are no food waste left over from this event. At the end of the event, the Foundation will collect all surplus food from exhibitors and distribute them to low-income communities. orphanage and shelters covering vulnerable groups in society.”
